How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online
Parks Associates predicts that by 2012, "broadband media" such as online streaming video,
The web is quickly becoming an on-demand source at the fingertips of all of our users. While users without SmartPhones or PDAs might rarely see the benefit in surfing the
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven't looked down this avenue, you might have another thing coming. You might
Whether you're product-driven or ad-driven, you can benefit from building your own vertical search engine. Vertical search engines, in short, are search engines created by publishers, that feature search results
Publishers see vertical search as opportunity to "reclaim the online community from Google". Depending on what area of technology you are coming from, vertical search engines can be described
When publishers hear the words "open source", it's not uncommon for them to pack their bags and head for the hills. Some publishers think that using open source software means
Anyone with good content and lots of it can benefit from Google AdSense. Size, in terms of traffic or the number of site pages, doesn’t really matter as to
OptionsHouse has an exciting opportunity for an Online Marketing Director. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented
PEAK6 Investments, LP was founded in 1997 and is headquartered on the original Chicago Board of Trade trading floor. PEAK6 Capital Management LLC, an affiliated market making and proprietary trading
There's a new advertising train coming to town, and guess who isn't on it? Google! We're not sure if Google hasn't discovered this method (unlikely) or just preemptively decided that
Identifying and prioritizing your usability lab results is the most interesting and valuable part
Once you conduct your usability lab, it will become very obvious to you very quickly, which areas
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
When attracting advertisers, it's not about the hair and makeup, it's about the adroll and tagroll
What kind of world are we living in, where even ad-space has a place in
Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers
Many publishers view their RSS feed as a self-sustaining journal, a
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and
Sell more products, at higher prices and great profit margins, with dedicated upsell landing pages
"Would you like fries with that?" is a simple, familiar hamburger stand upsell. The online version
Your online marketing campaign is worthless if you don't secure the email addresses of visitors to your website and get their permission to follow up with them.
We've all heard the
Requesting an email address in exchange for permission to send additional offers
Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for Q1
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
Well you're in luck, Mequoda has a new free special report: 8
Ceramic Arts Daily - Mequoda Online Publisher of the Year
Today we are pleased to announce that the winner of the 2007 Mequoda Publisher of the Year award goes to Ceramic
Get ready for a new way to make money online.Google launched AdSense for mobile websites earlier this week, an advertising program similar to the popular contextual ads served on hundreds
The idea is not as crazy as it sounds. It's an online publishing strategy.
Well, it turns out the leak was true.
The New York Times announced today that the TimesSelect premium
Avoid foolish marketing and bad PR
Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists
Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to
These internet marketing tips can help your website’s ads generate more revenue
Banner blindness is a real problem for publishers and advertisers. Banners that are not seen are not clicked, lowering
This Mequoda System Operator has an audience that is fostering its own online community
Note: This is part four of a five part series on the Mequoda Publisher of the Year
This beta Mequoda System is focusing on developing high quality products to retain customers
Have you ever walked onto a plane, stopped at the first seats and gazed at the luxury
This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions
If you're a golfer that routinely gets tired of playing the same course in
Take a look at the five nominees for the Mequoda Publisher of the Year
Today we are excited to announce the nominees for the 2007 Mequoda Publisher of the Year award.
The online ad industry is growing and becoming more personalized, so take advantage
Google's wild success is fostering an age of ad experimentation, and the future could offer extremely targeted ads
A study shows that people search for companies online based on offline ads
Don't write off traditional advertising yet.
More than two-thirds of Internet users say they have searched for a company,
Having fresh, valuable content is a great way to attract repeat website visitors
There are lots of ways to drive website traffic, and not all of them are purely online marketing
Viral marketing campaigns are not easy, but here are a few tips that can help yours find success
We wrote a few weeks ago that many marketers are planning a viral
Today's video advertising experiments will be tomorrow's surging market
It doesn't matter if you're watching your favorite baseball team, soap opera, movie or sitcom on TV—the commercials are always annoying.
For years
NYTimes.com will likely boost advertising revenue if it offers more free content
The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York
Online Publishing Jobs
Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used
Raise your productivity; know the difference between online publishing and online marketing
I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up:
Rupert Murdoch's newest newspaper will likely be more risky and experimental
Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new
Cutting through chaos to find success
There is no denying it: the Internet is a confusing place.
Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos.
When you
People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages
With People.com's online readership soaring to more
Find out how this email newsletter is raking in revenue and awards
We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand
Increase page views by focusing on repeat visitors
If you're publishing online and in print, you can see which way the wind is blowing. Your website needs to succeed.
As discussed yesterday,
Lost in the online publishing jungle? We have a map.
When bringing your publication online, you're entering a business world unlike any other.
Yesterday's Daily compared publishing online to navigating the Amazon.
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still
