According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and
Rob Nance, Publisher, AccountingWEB
SIPA: What was your first job out of college and how did you get into this business?
NANCE: Growing up, radio was fascinating to me. I fondly recall
Excitement Over Miami. Marketing Conference Delivers!
Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
You should be offering content via mobile devices
Do you know the best ways of reaching your core audience? Do you know how they consume your content the most?
If your target
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we're publishing up to four blogs every day and we know it's not easy to keep up
Bring in more revenue with strong text ads
There is an art to writing text ads. This is so for a couple different reasons.
First, text ads have to align with your
A new method of selling ad space that is interchangeable
Online advertisers are well accustomed to the CPM ad model. In this method, advertisers pay a specific amount of money per
Five things you must do before launching a membership website
It would be foolish on the part of anyone to jump into a project without contemplating all aspects to be certain
A different way to look at contextual ads
I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.
Our Internet Business Models and Strategies free report discusses nine of them
Look around the Internet landscape. What types of online business models do you see generating revenue?
Online publishers and content
2011 Industry Outlook Offers Insightful Data
“It has to be easy [for customers]; nobody wants speed bumps on the information highway,” Anthea Stratigos, co-founder & CEO of Outsell, Inc., told a
This information might make more online publishers try paid advertising with Google
Has Google Instant changed the way you search the web?
How about online advertising? Has Google Instant made you want
Google has a new Internet marketing strategy... Twitter ads!
If you weren't already aware, last year Google paid Twitter $15 million to include tweets as search results. Here's what Google had
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
Almost There: Tips for Going Virtual
The merits of attending a conference are fairly obvious—network with colleagues, attend sessions designed for your field, ask questions of exhibitors and peers, participate in
[question]
Should it matter if the pages are unique or not?
[/question]
[answer]
Getting hung up on unique and page views is kind of a conflict. Unique users are individual people, no matter how
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never
Build your Internet business model from the bottom up
Whether you are a paid website that sells products or a free website that sells advertising, your business model requires some kind
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They
Lacking content? Are you hesitant about content platforms? Here are two solutions
Content marketing strategies are constantly evolving due to changes in the Internet, technological devices and the ways people consume
Popularity of Webinars Demands Further Review
A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen
Estimates predict more than $2.5 billion by 2014
When a medium becomes popular, advertising dollars typically turn that way. Since smartphones are increasingly popular, we have seen ad spending go in
How About.com focuses on creating content instead of selling products
The economics of online publishing vary from publisher to publisher. Whether you sell products, ads, sponsorships, or make money in other
A few tips to sell more online advertisements with strong website design
Website design isn’t just important to the users that visit your website, it is also important to the advertising
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it
Online advertising revenue is going up and these two tips will help your online advertising strategy
With advertising sales dropping in the world of traditional print, publishers have turned to the
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
Creating additional user benefits for your print product by creating a new experience on the web
When you build a website for your print product, it's extremely important to make sure
The iPad is the highest-scoring product in consumer satisfaction – EVER! - according to ACSI*
Connected devices, like tablets, smartphones and eBook readers, are changing how some consumers engage with
Three magazine panelists share their company’s use of iPad apps
Moderator Abbey Klaassen, Editor, Advertising Age began the session asking panelists if technology is making their lives easier or harder and
Consumers Union Vice President and Editorial Director Kevin McKean shares his thoughts on paid content
Consumer Reports, like other multiplatform publishers, creates content once and repurposes it endlessly. A brand that
All of a Sudden, We’re Offering - and Taking - Advice
How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use
Deciding What Price Makes the Most Cents
Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief
Coming “very shortly” to a social media strategy near you…
A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today
What is a membership website and what makes it a subscription website archetype?
A Membership Website is an online destination—in and of itself. It may be structured as a “pure-play” site
[question]
Would Telligent be recommended if you do not have a .net programmer?
[/question]
[answer]
Got to pick the solution based on your experience, resources and infrastructure. If you are primarily a Microsoft shop
15 products to contemplate while creating a content marketing strategy
One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric
Improving Your Website, Renewals and Social (Media) Skills
With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
Videos Make Presence Felt on SIPA Member Sites
Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules
