Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used
Access Intelligence Acquires Red 7 Media
The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md.,
Discover the tactics Internet marketers are focusing more attention on in 2011
Earned media, also known as unpaid media, is expected to see an increase in spending this year.
According to The
The conundrum continues: How much should you give away on your membership websites?
There's no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away
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What are some of the goals and benefits of Content Licensing?
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Content Licensing Goal #1 - Building Your Traffic: Many content licensing deals come with perks. For instance, when looking to
From mobile to video, consumers require one main thing
Unchartered territories are used for marketing in modern times. In addition to social media being a marketable medium if done carefully, mobile
Successfully syndicating content will leave you with new, healthy revenue streams
The concept seems easy to understand: content syndication is profitable when utilized.
Have you ever thought of the reasons why syndicating
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25.
Do-Not-Track Proposal Update: Mozilla and Google Respond
First, some background. On Dec. 1, the Federal Trade Commission (FTC) “issued a preliminary staff report that proposes a framework to balance the privacy
Specific ad formats addressed with greater detail
The American Society of Magazine Editors (ASME) announced new guidelines to members on January 25th.
These guidelines are in the same vein as existing ones,
Two great resources that benefit both affiliates and advertisers
Affiliate marketing is one of the ways that A-list bloggers make a majority of their revenues. Whether it's links to Amazon products
Finding the Right Words for Your Documents
Sponsored by the Specialized Information Publishers Foundation (SIPF), the Independent Publishers Legal Handbook is a free and downloadable 150-page book for SIPA members, filled
Learn from experienced online publishers at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, we discussed five ways to leverage content to build a bigger audience.
Those strategies were shared
It Pays to Listen to Those Selling Online Ads
“We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift
Scott Kurnit, founder of About.com, hopes so
Do you remember the first advertisement you saw on the Internet? I surely don’t.
Scott Kurnit, the founder of About.com, wants that change. Moreover, he
Trends That Publishers See Coming Your Way
Here is our quarterly review of trends or paths that your fellow publishers and colleagues want to lock onto in the coming months.
1. Rick
New Online Disclosure Rules Reach the U.K.
A little over a year ago, the Federal Trade Commission set specific disclosure obligations for the sponsored online media promotion of products and services.
Email copywriting tips for getting your emails opened
The industry average for open rates is 20%. We can agree, because our open rates and those of our clients (though some are
As US tablet sales are projected to hit 70 million in 2011 and 2012, online publishers are paying closer attention to tablet revolution
The launch of the iPad in 2010 was
President Obama signed the "Restore Online Shoppers’ Confidence Act", so here are the rules that apply to us.
A Subscription Website is an online information product. It is a gated, content-based
New ‘Confidence’ Law May Need Your Attention
On Dec. 29, 2010, President Obama signed Bill S. 3386 into law, the “Restore Online Shoppers’ Confidence Act.” The vote passed by unanimous consent
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these
A Marketing Lesson for New-Product Innovation
“How do you create a market for stuff that people don’t understand?” asked Jeffrey L. Cruikshank last month in a special Sunday feature in The
Predictions for a booming industry
Mobile was huge in 2010.
The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the
Lots of content doesn't always equal valuable, useful content
Every story that a publisher has ever published in its magazine or newsletter or book series is an asset. And the question
A study of satisfaction and usage for the iPad
Can you imagine a platform where users enjoy the associated advertisements? According to a recent study, the iPad is that platform.
The study,
See what the future may hold for Internet marketers
Social media marketing was big in 2010. Companies cared about getting “Likes” on Facebook while building their social networks.
What do you think
Identifying whether or not load time is a factor in your website homepage bounce rate
Your website should load in under three seconds. People expect information these days to load instantaneously
Advertisers will spend more on Internet ads than on print newspapers by the end of 2010
We are upon a historic note.
Online advertising will grow 13.9% to $25.8 billion for the
What is an application website and what makes it a subscription website archetype?
While there is no single model for a Subscription Website, an application website is typically software based and
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What is Google Analytics?
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Google, the world's most popular search engine, has developed an analytics system that they offer as a free service. Marketers and technologists from all industries have become
Capture their heart and the sale will follow
Every so often, I receive a direct mail sales letter for some random product. Funny thing is, I find myself analyzing it and
The models that have been working for tablets thus far
Since tablet devices are a new breed of technology, not too much is known about them so far.
This includes ways online
Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation
As the end of 2010 comes nearer, let’s take a look
Do you follow these website design guidelines for content webification?
By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean
The Federal Trade Commission does not think so
The FTC announced recently that it believes online publishers and Internet advertisers aren’t acting quickly enough when it comes to protecting consumer privacy.
Due
How to manage multiplatform brand development
Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the
Best Ideas: Tweetups, Email Capture and IT Cooperation
The Super Bowl has its awarding of the Most Valuable Player trophy, a concert has its final encore, and a SIPA Conference has
Who No’s? Try Saying Yes or Sharing With Others
I saw the show “Oklahoma” the other night. What incredible music! (Are you older than you think you are when you say,
Discovering traffic sources and new relationships with your analytics package
In yesterday’s Mequoda Daily article we discussed three tips for what to do your referring traffic.
The tips were specifically designed to
Will 2011 be the year of social media marketing for search marketers?
Some are deeming 2011 as the year of social for search marketers.
Popularity behind social media isn’t new; although search
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What is a Negative Keyword?
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A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword
And how text ads can be the uniting factor in the relationship
Humans and search engines are two completely different organisms living together in harmony with each other.
Or at least the
Salt, Matt Salt Becomes SIPA’s Agent of Change and Leadership
I took part in my first SIPA Conference last June and was thrilled to be part of such a hard-working and
How three passionate people became writers, then bloggers, then Internet marketers
The person who today says, “I’m a blogger” is the same person who in 1993 would have said, “I’m a
Do you want to maximize your customer lifetime value?
Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many
