Rhode Island Monthly, The New York Times, Hearst & Interweave discover the four newest advertising models
Daily deals websites like Groupon and LivingSocial are becoming very popular for publishers who are
Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy
Do you remember the first viral video you saw?
According to New
These focal points will help you execute the most beneficial web video strategy
I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning
A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention
Which device do you think would engagement and attract consumers more with
Will QR codes in direct mail increase tracking on your direct mail campaigns and make them more valuable?
In case you didn't know, QR codes are those little black and white
The New York Times just completed a study called “The Psychology of Sharing”, which examined how and why people share content online
What do you think the most popular avenue for
Ages of Enlightenment at SIPA and Beyond
"Age is an issue of mind over matter. If you don't mind, it doesn't matter.”
—Mark Twain
On page 5 of the SIPA July Hotline newsletter
Turnstile Ads a Reminder to Keep Idea Wheel Turning
I remember watching the classic movie “On the Town” starring Frank Sinatra and Gene Kelly as sailors in search of “Miss Turnstiles,”
In an effort to grow within the food media market, Meredith acquires EatingWell Media Group
Meredith Corp. announced Monday that it bought EatingWell Media Group.
With this purchase, and the relaunch of
How to create an iPad-friendly version of your website with this new platform
Onswipe, which was once available only as a WordPress plugin, was released today as a publishing platform for
Characteristics of online video ads that interest viewers
There are plenty of video options for viewing online today.
Surprisingly enough, among the video options, users are choosing to watch video advertisements from
Going from editor to email copywriter in 12 quick steps
Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.
Learning From Social Media’s Biggest Mistakes
James Joyce once said that “mistakes are the portals of discovery.” Josh Bernoff, senior vice president, idea development, Forrester Research—and Monday morning keynote speaker at
August Home’s Don Peschke encourages publishers to focus on the customer experience and proves once again “he’s the smartest guy in the room”
Andy Clurman, President & COO of Active Interest
Social Media Also Means Potential New Litigation
According to a recent survey, “about 42 percent of network administrators are ‘moderately concerned’ to ‘extremely concerned’ about the security threats associated with employees
Can the airline industry’s business model help publishers?
Discussions on the difference between free and paid content is a popular topic lately.
On paidContent.org, the discussion included an approach based on the
Why it's important to let go and allow your users define your website
If there's anything we've learned from the great success of Anne Holland's new venture, Which Test Won, it's
Social Media and the Law: Time to Get With the Program
Take a look at these recent examples of companies' brushes with social media and the law from the website Virtual
Advertising agencies need to focus on multiplatform endeavors
Although digital is an evolving landscape that can enhance a multitude of industries, there is a need to keep sight of other platforms.
A
Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover
How retailers should be taking advantage of the iPad’s capabilities
The iPad, and other tablet devices, offer an experience like no other device.
Since their inception, tablets have been primarily for entertainment
Matt Bailey, Founder and President, SiteLogic, Canton, Ohio
What was your first job out of college and how did you get into this business?
Wow. On the face of it, there is
4 ways the online editor position has changed in the digital realm
If you told journalists ten years ago that in 2011 they would be writing, editing, engaging on social media,
About the Chief Marketing Officer position
TSINetwork.ca is seeking a Chief Marketing Officer to lead their Direct Response marketing efforts. To fit this position, candidates must have a decade or more
Facebook for Business? A Writer Gives It a Go
The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none
The future of web advertising for newspaper publishers depends on getting more traffic
Now I'm not here to say whether or not a giant publisher like The New York Times should
8 insights on expectation and behavior associated with digital magazines
Digital magazines aren’t being treated like traditional magazines.
A recent consumer research study conducted by Bonnier R&D and ad agency CP+B was
[question]
What are the six types of online partnerships?
[/question]
[answer]
The six partnership types that Carl has used to successfully generate millions of dollars in revenue include:
1. Content Partnerships: To be a market
Tips from Jeanne Jennings, Email Marketing Consultant, at the Mequoda Summit West 2011
For all the naysayers out there, no, email is not dead.
In fact, it offers the highest ROI of
Is the "walled garden" paying off for the New York Times?
About two weeks ago, The New York Times put up their paywall again, asking users to pay for content. To
Not Your Older Brother’s Online Advertising
A recently designed SIPA banner ad (above) for the U.K. market led me to the website of InPublishing. It's a massive all-media home base and
How online publishers can leverage the smarts from our digital native children to build better businesses
"Online publishing" may be new(ish) to the publishing industry, but for a lot of new
An eye-opening session from SES in New York
Have you every wondered where your users are looking on your website? Are they paying attention to your most important content, the advertisements
Increasing website traffic by building more quality inbound links
The value of your website is determined by how many people visit.
This is true for both advertising-driven websites and product-driven sites, because
Resurgent Direct Mail Featured in Thursday’s Webinar
Direct mail may not be all the rage right now, but it’s definitely some of it.
In the U.K., Royal Mail is considering a payment-by-results
Social media revenue grows for public relations firms and advertising agencies
How effectively is social media being used by PR firms and advertising agencies?
A recent study conducted by the Transworld Advertising
Tweets and Quacks Need More Sound Checks
I read a line this morning that is sure to become a catch phrase for 2011. “…think before you tweet.” It was said by
More people have reported getting news from the web than newspapers
Unprecedented growth has been experienced online.
According to the State of the News Media, a report from the Pew Research Center’s
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
Short email subject lines will get your emails open faster
An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have
Three quick tips on how to make a membership website work by letting your users define the content
The main revenue source for a membership website comes from its users, which
Discover what size video ads outperform the competition
The presence of video ads online is growing online.
This fact may have led to a decrease in completion rates for video ads across
Google is still leading in net ad revenue
The top five websites in the online advertising industry are experiencing a revenue increase of 20.5%.
Among these companies, Google is leading the way
James Sinkinson, Publisher, Infocom Group, Oakland, Calif.
What was your first job out of college and how did you get into this business?
My first job out of college was as advertising
Some arguments point to “yes”
By now, most publishers are aware of Apple’s plan for digital publishing.
The plan has received mixed reviews so let’s take a look at what it will
