Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
Five website design tools and three tips for speeding up your website
"People hate to wait," Andy King states in the opening line of his book, Speed Up Your Site: Web
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Digital marketing allows for more ways to offer impulse buy opportunities
Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?
For digital magazine publishers
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
5 tips for succeeding with digital magazine publishing
The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is
The words "spring cleaning" draw up images of folded laundry, clean windows and dust-free shelves. But what about "profile cleaning?" Think about all the social networks you're on, but aren't
New technology brings advertising opportunities for digital magazine publishers
Along with digital magazine publishing, digital advertising has experienced changes over the past few years. Publishers and marketers have the opportunity to
Four ways to provide quality content and increase digital advertising potential
Digital advertising success depends heavily on the quality of your content. Sure, getting thousands of visitors to your website is
Insight taken from Dan Ambrose, online advertising expert
New types of online advertisements are intriguing. They are a bit different than traditional advertisements and are welcomed by consumers.
Regardless of the acceptance
Don't expect to increase landing page conversion rates without following these four simple rules
Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart,
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates
New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market
Tablet owners are happy with their devices, regardless of the brand. This insight
Facebook continues developing its advertising opportunities
It seems, as of late, that Facebook’s goal is to create better advertising options for companies. This notion originally started with a push to make
Digital subscriptions are helping publishers succeed in times when advertising is high enough
With the economic problems of recent years, digital magazine publishers have had multiple issues to address.
First, they have
Tips, changes, and growth for digital magazine publishing
I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans
If digital advertising goes along with your digital magazine publishing activities, you may want to consider these predictions
With all the technology available within the marketplace, it’s easy to wonder
There has certainly been scrutiny of Facebook ever since the social media giant went public. A further look at Facebook comes as they recently released second quarter earnings.
According to ClickZ,
With digital magazine publishing strategies new to publishers, there are always a few improvements that can be made
The transformation into digital magazine publishing has required significant changes in a brief
Digital magazine publishing success relies on advertising revenue
I could certainly believe that tablets will drive mobile advertising revenue once more tablets get in the hands of consumers. The design of
More people paying attention is part of the reason why digital magazine publishing is growing
The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25
Does one of Facebook’s featured ad types work better for your audience? Let’s take a look at your options
Hearing the term “Sponsored Stories” makes me immediately think about digital publishers.
Digital magazine publishing receives data on how mobile devices are used
What are some of the most pressing questions you have about mobile device usage? As digital magazine publishing heads to
Digital magazine publishing tips from around the web
If you’ve already worked out the formatting, design and content structure of your digital magazine publishing efforts, then it’s time to consider some
Have you considered this potential digital magazine publishing revenue stream?
What are you using your tablet for? Many are spending evening hours with their mobile devices, reading news and browsing the
Email marketing advice helps put actions in perspective
I’ve been scouring the Internet for email marketing advice that focuses on the holistic approach. It’s nice to find a variety of opinions
How will digital publishers succeed with audience development through mobile devices?
There are a few possibilities for developing revenue streams for digital publishers. Of course, selling digital products and subscriptions are
Twitter’s design fits well in a quick moving Internet landscape. The 140 characters or less can grab attention easily, and drive traffic to a defined landing page. What some advertisers
Your best audience development activities will lead to face-to-face interaction
I recently read an article about digital publishers “swapping analogue dollars for digital dimes.” The article made a lot of sense,
Knowing how Google operates is the first step in using them as a content partner
Before converting website visitors into email subscribers, you need to attract them to your site with
Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth
Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.
As PricewaterhouseCoopers
Some reputable industry researchers believe tablets have reached a critical mass
For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners,
News on Twitter and Facebook show potential for advertising, traffic driving
I’ve been saying for a while that Twitter is, by nature, a publisher’s true friend. It is a micropublishing avenue
The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models.
Advertising works for a couple of fundamental reasons. Advertising works when
Tablets are leading to interesting digital magazine publishing engagement from users
Digital publishers have been looking for clear indications on how audience members are using tablets to interact with their content.
With
Buying links can come back to haunt you.
There was a time when black hat SEO techniques were used to generate significant money. Do you remember searching for content and receiving
Digital magazine publishing can succeed with the help of well-designed apps
Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted
Email marketing is used by 78% of marketers. Similarly, email newsletters are used by 59% of marketers. These stats were reported by eMarketer, and they came from a survey from
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including
Consumer confidence appears high with tablet devices
Tablets play a major part in making a digital revenue stream viable for publishers. Recent statistics have shown that digital publishing apps are one
Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving
Selling a digital subscription to a magazine app is the game plan for many digital publishers as it brings them continuous revenue. However, one-off digital products in the form of
There is a power in curation. Publishers get the opportunity to show their audiences the breadth of their knowledge on a subject by providing them with the best content –
