Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just
For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era.
Apparently, despite its stodgy
Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to "pin" their favorite articles. If
All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest
iPad-only magazine blows up the envelope gorgeously
It’s not often that someone defies conventional wisdom so profoundly and still makes a success of it.
But that’s what TRVL magazine has achieved.
TRVL is
TabTimes is reporting that Apple has been found guilty of "conspiring with publishers to fix the price of electronic books, dating far back as 2009".
"The five publishers charged in
Barnes & Noble is in a tight spot with their Nook Book reader. Motley Fool dissects their latest quarterly results, saying "in the company’s most recent results, sales from Barnes
Contextual ads are getting easier and easier for tablet editions. According to Neiman Journalism Lab, "Three-year-old ShopAdvisor is creating a next generation of editorial/advertising links in a number of Time
Bloomberg Businessweek has been trying their hand at building loyalty lately through a few different personas (including an insulting shot at millennials). Their newest attempt at storytelling includes Cover Trails.
What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you
Digital publishing news for July 1, 2013
Salon Media Group saw increased revenue Q1 due to a nice boost in Web traffic reports Folio: "Salon is up 21 percent in net
IDG and LinkedIn are getting cozy with a partnership that will help LinkedIn expand their content development efforts. "Under a 'Hosted Technology Group' program, IDG will set up a LinkedIn
How can a club help you make money?
Mequoda has called one of its paid websites a “membership” website for a decade. Unfortunately, not everyone does as we tell them to
Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of
New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we've seen, but also because
On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three
Adobe DPS software has distributed over 100 million digital issues since their launch in 2011 reports Adobe’s Digital Publishing Blog. “We are not just seeing a rise in magazine and
A 2011-12 growth rate in website visitors of 46% … overall revenues up 50% every year (and solely dependent on advertising) … it’s a dream life for Prime Publishing and
According to PwC, as reported by Subscription Site Central, “The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine
Debate rages in magazine land about the future of the industry, and especially the role that digital magazine publishing will play in that future. But at least at Active Interest
Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I'll be analyzing the editorial calendars of publishers, and given that
Time has decided to make advertising a little more interactive and creative with a new Double Snap model. The ad would start as a regular Toyota banner at the top,
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
National Geographic has merged all their content in a attempt to “increase publication frequency.” The move was sparked by the fact that Nat Geo has created stories across all platforms
A 70X increase in online revenues over the past decade.
That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news,
Digital magazine publishing success considers tablet growth and mobile sites too
Digital magazine software initially focused on the app. Although this is still a prominent part of digital magazine publishing, many
Are you surprised content marketing and social media are legitimate Internet business models?
Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like
As humans, we are drawn to shiny things. You can have a 200-page book, but when you add pictures, examples and visual case studies to a page, you’re keeping the
We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don't succeed immediately, she is
How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the
My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
