One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped
I've always adored SEO when it comes to content creation. After all, don't you want to write about the things people are searching for? Why would you write about anything
Our digital marketing teams at Mequoda have tons of fun managing comprehensive email and web marketing programs for our publishing partners. Our services range from being strategic advisors to being
Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine
As a publisher, you're no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.
Think selling magazines is hard? Look at Netflix. They've been able to get customers to pay $9+ per month as a membership website for over a decade. Disney+ signed up
Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
People who are in jobs where they’re a good fit tend to be happy. They are also more productive.
Making business more productive is a centuries old goal. For much of
In digital marketing, you might have been told "free" is a dirty word. In subject lines, it could get you blacklisted (it won't) or in social media, it's over-used (free
“Our global audience is not interested in another local news source...Our signature journalism is the biggest draw.” These were the words of a former associate managing editor at The New
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially a website or
In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not.
We've discussed how savvy publishers are combining their legacy magazine subscriptions with magazine libraries to create magazine memberships online. Now we'll we take a look at how publishers can use contrast pricing and
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend.
In this
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success
Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what
Few things fascinate subscription website publishers more than the relationship between cost and revenue for the various operational centers inside their business. We have long known for instance, that editorial
Headlines have been brimming lately with news publishers like The New York Times, The Guardian and Wired taking back their profits with paywalls and paid content. The New York Times
Would you like to triple the response to your current email promotions and sales pages? Because that's exactly what we're seeing happen when publishers stop promoting their magazines and start
The last time you watched a complete video online that you were ultimately interested in, how long was it? Have you ever looked up video length best practices for your
In the third quarter of 2020, the New York Times' digital subscription revenue surpassed its print revenue for the first time ever. With 5.7 million digital subscribers, they say they
There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the
At Mequoda, we have the privilege of marketing more than 200 premium subscription products including magazines, newsletters, and memberships that spark a myriad of ideas on how to create value.
When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from
Your membership website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to
This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
It’s entirely possible that your publishing business is worth much more than you might think. You might be trapped thinking about your company like a print publisher, and because of
Web magazine consumers like to read their magazines like they read their news - online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web
Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than
When choosing CMS development services for your organization, consider how much retrofitting will be involved to get your premium membership website running and how much familiarity you have with third-party fulfillment systems.
Periodical
What's "free" to the naked eye isn't exactly free. It costs money to produce a product, even when it's recycled. And for the user, they pay either with their eyeballs
We would like to introduce you to the Haven Advanced Metered Paywall Manager. This plugin restricts access to paid publication content, but allows nonsubscribers to access a limited number of
I woke up this morning thinking about all the great ways we’ve discovered to sell subscriptions on the Internet. Yes, these are the things that I dream about. The idea
This week we wanted to share some best practices and tips for submitting support tickets. To help ensure you are able to receive the fastest response possible, please include the
