Can metered paywalls be the solution to voluntary whitelisting of adblockers?
As they say, if you're not paying for a product, then you're the product. And in publishing, when you're giving
The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they're important to
Exploring the latest mobile publishing solutions with the best programmatic ad marketplaces and Google's latest big splash; plus, print magazines as innovative content marketing?
It could be argued that mobile publishing
What if you want to learn a little more about your magazine competition? You can't just go up to them and ask. I mean, maybe you'll bump into their marketing
Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:
Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what
There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as
Brands are turning into publishers these days, because the Internet allows them to distribute high-quality easily and often. Of course, they have to know the best practices for doing so,
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine
Why it's important to let go and allow your users define your website
If there's anything we've learned from the great success of Anne Holland's new venture, Which Test Won, it's
Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit?
Why an Email Newsletter is Essential for Ad-Driven Publishers
Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize
Have you ever wondered how your online revenue stacks up against your competitor’s?
Work in the dark no more. Estimating a competitor's online revenue is easier than you think and requires
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
n our Motley Fool Media Network Case Study, we chronicled the company's admirable history from its humble beginnings as an America Online discussion forum in 1994. And we cited the
It's no secret that we at the Mequoda Group are big fans of the Motley Fools. In our Motley Fool Media Network Case Study, we chronicled the company's admirable history
