Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile
Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct
Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis
Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.
When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers,
In its first fiscal quarter since breaking from Time Warner, Time Inc.'s overall ad revenue spiked 3% year-over-year, helped by a 12% jump in digital sales. Ad Age reports that
HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, "HeraldScotland - the only platform in the ABC list to operate a
There has certainly been scrutiny of Facebook ever since the social media giant went public. A further look at Facebook comes as they recently released second quarter earnings.
According to ClickZ,
