Tag: ad blocking

Digital magazine publishers stay competitive and relevant to their audiences by presenting the best experiences possible. We watch constantly as experiments are made in the digital publishing industry to reach  

Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are  

Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we're looking at publishers who are forging ahead with new initiatives, from acquiring  

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We've known that for years and we love seeing these launches continue.  

The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and  

eMarketer scales back its predictions for ad blocking use; Firms battle against ad blockers Ad blocking has become an important topic to consider for digital publishers, and the conversation has taken  

New changes are coming globally for subscription websites using ad blockers Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands. As this  

Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops Ad blocking software has become a challenge for publishers and digital properties using it for  

As more users go mobile, these tips for making accelerated mobile pages will keep your posts at the top of search results Page speed is at the top of everyone's minds  

Can metered paywalls be the solution to voluntary whitelisting of adblockers? As they say, if you're not paying for a product, then you're the product. And in publishing, when you're giving  

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move Digital ad trends are as volatile  

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

Part of Countryside Magazine Network's success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability  

Your digital magazine website is like a basketball team, always on defense and offense simultaneously. For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a  

ACEM, a foundational part of the Mequoda Method, stands for "Attracting, Capturing, Engaging, and Monetizing" digital magazine readers. Of course, the key to doing those last three is retaining audience  

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how  

Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must Our mission in life is to help you with publishing digital  

By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience.  

Another day, another round of ad blocking news. But this time, we bear some good tidings. ' Turns out digital magazines aren't the only ones suffering casualties when it comes to  

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more Magazine advertising trends may not make for the most exciting material, but they're important to  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis Is there anything more important than monetizing digital content for magazines looking to embrace  

Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines So maybe you're not quite ready to launch your  

If you're running a digital magazine, VR, or virtual reality, is not at the forefront of your mind right now. You've got daily content concerns, tech to catch up with,  

It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go  

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more If generating magazine revenue were easy, we wouldn't exist. It's our mission to make it easier  

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their  

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you're a bear, they're really tough to pin down. If you are a bear,  

Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and  

You don't need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad  

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing Last year, TIME's print  

Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale's new media innovation, multiplatform strategy instincts, niche content  

There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing. With all of the "ad"-versity facing the industry –  

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.  

To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and  

For regional magazines and niche publishers, video monetization is even more of a priority Video monetization represents one of the great opportunities of the next five years for digital publishers, but  

What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad  

Monitoring the latest media trends for online-only magazines and other publishers These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing  

Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all Online advertising trends – or should we say "trend" – are  

Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they're not necessarily in accordance with what the solution is.  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what  

To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest  

Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis  

Times, Adobe, others making online magazine content news Online magazine content doesn't end with an article being posted online. Rather, that's where it begins. There are innumerable ways of repurposing content, and  

Advertising for publishers is also well known as an adventure for publishers, or better yet, a "choose your own adventure" for publishers, rife with peril but also the possibility for  

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,  

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs Will readers pay per article to access quality content?  

Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools Developing digital publishing tools and assembling a formidable tool box that can handle "everyday  

Hey, how about some online publishing news that doesn't include ad blocking or Facebook Instant Articles? Well, you've come to the right place. What we like best about this batch of  

Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they're still a key component of any media operation. The