Tag: ad age

Matt Cutts, head of web spam at Google, published a post on his personal blog that pretty much says if you're using guest blogging for SEO purposes, you're a black  

Hearst Publication Marie Claire launched a new ad campaign for Lancome that combines native and interactive ad units.  

Stipla is a new interactive iPad magazine that tells the stories of people from around the world. Cool Hunting's Nara Shin writes, "Stipla combines writing with panoramic photographs.  

Time Inc.'s split from parent company Time Warner isn't the only big move the company is making. They are also tearing down the wall between editorial and the business side  

Digiday is reporting that The Information, a new tech news site from Wall Street Journal reporter Jessica Lessin is forgoing on site advertisements to focus its revenue strategy solely on  

Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, "CEO Mike Perlis announced the news in a memo to employees today saying  

A new study from eMarketer says that 91% of moms - who Forbes holds responsible for "80-90% of all household decisions" and dubs "a very powerful and influential demographic" -  

Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including  

Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for  

We finally find out John Henry's thought process and reasoning for buying the Boston Globe. Henry wrote in yesterday's Globe,  

American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age's Michael Sebastian reports, "New language suggests magazines use the term "sponsored content" to help set  

The next step for native advertising is interactive. ClickZ is reporting that the next generation of native advertising will be interactive. The new ad units use featured stories, video and  

Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services  

Popular Science took the necessary steps to clean up their online community. They've permanently disabled comments, all in the name of science. Suzanne LaBarre, online content director for Popular Science  

Ad Age is reporting that Hearst Magazines are holding magazine "upfront" meetings with hundreds of media buyers and ad agencies. Michael Sebastian reports," The Hearst upfront, scheduled for Oct. 15  

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.  

Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, "Many publishers embracing sponsored content defend the integrity of their ad/edit walls by  

The National Journal is reporting that the U.S. Postal Service may increase postage rates next week as much as 10%. Billy House writes, "Postal rate increases are capped at inflation,  

Even though Jeff Bezos' purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in  

Different strokes for different folks, and different email layouts for different business models What is the intention of your email newsletter? You spend a lot of time and effort trying to  

Interactive marketing is expected to experience significant growth between now and 2016 As the Internet evolves, so does interactive marketing. So what is interactive marketing, and how does it relate to your  

Statistics on blog commenting and five tips for developing a better online community What types of comments do you receive on your blog? Are they insightful thoughts delivered by other reputable  

Data from Bonnier’s Popular Science shows how other magazines might fare Many magazine publishers have been searching for data on how iPad subscriptions have been selling. This is especially true for smaller  

Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton New Media Trends - Ok, so maybe not every  

Rising postal rates, increasing printing costs, research showing "screenagers" not reading anything in print– all legitimate reasons to keep magazine publishers up at night.But as we stand by and watch  

Although similar, the content of Advertising Age and AdAge.com is not the same. AdAge.com does not contain the full editorial content of the print edition. Nor does the print edition