Tag: ad age

There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach  

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope We're seeing more publishers partnering with Facebook for distributing content as part of an audience development  

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all There are are premium publishers, and then there is premium publisher's content, and you don't have  

New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy When we talk magazine marketing strategy, typically we're talking from the point of view of publishers. But  

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB's latest pronouncement on ad viewability, the efficacy of data monetization,  

Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.  

How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs? As ad blocking programs proliferate and become more popular with consumers – especially younger consumers  

If you're an ad publisher and rely solely on that revenue for your company's future, blocking software is a disturbing development indeed. While it's not yet at crisis levels, it's  

Adobe publishing is a pricey option for publishers, but many believe the company's products are worth every penny. While we proudly partner with Mag+ and direct our niche Mequoda Members  

All roads lead to viewability. This is not digital advertising news for anyone paying attention. Without it – or without a plan to establish it – publishers could be in  

Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.  

Pinterest isn’t always in the conversation of the social media platforms to target for digital publishers and marketers. Facebook and Twitter tend to lead that discussion. However, the growth of  

Time Inc., a major publisher or popular magazines like Time and Sports Illustrated, will be working on a new branding campaign come 2015.  

It’s being reported by Ad Age that the editor-in-chief and publisher of the New York Times Magazine are visiting CMOs and agency execs to share the news that the Sunday  

As a publicly traded entity, Twitter has a significant reason to build its user group, which includes turning casual visitors into registered users.  

Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits.  

Facebook has consistently seen growth in mobile advertising over the past six months. And although Google is still making much more overall advertising money, Facebook’s growth is quite impressive.  

It’s official: Now anyone can buy ads on Facebook’s new Audience Network — the social giant’s mobile ad network.  

It may be hard for some to remember when Facebook bought Atlas from Microsoft in 2013. Now the story is coming back to life as Facebook relaunches Atlas.  

Pinterest is a great social platform for digital publishers who have a lot of visual content to share. But now Pinterest may become even more important with its new editorial  

Content marketing has caught on in many industries and disciplines, including B2B and B2C companies and publishers. According to Ad Age, 86 percent of B2B marketers are using content marketing,  

Brands are turning into publishers these days, because the Internet allows them to distribute high-quality easily and often. Of course, they have to know the best practices for doing so,  

Facebook looks to give Google a run for its money, as the world’s largest social network updates its video product, reports Ad Age.  

Video has done a lot for the Internet. YouTube wouldn’t be the world’s second largest search engine if video content wasn’t popular. Online video brings a level of personality to  

Multiplatform publishing utilizes as many avenues for interaction that make sense. Now, text messaging is getting into the mix, reports Ad Age. According to the article, Boku, a mobile payments  

Time Inc.'s People StyleWatch hit it big with an eight-question quiz matching readers with their "celeb style twin," as it was instrumental in generating 203 ad pages for the magazine's  

Ad Age recently ran an op-ed by Purch's Antoine Boulin on five strategies for publishers to better integrate data. Here are some excerpts:  

Condé Nast is bringing property Epicurious.com under the control of Bon Appétit magazine, one of its leading titles. Ad Age reports that the publisher is hoping the combined audiences will  

GQ is giving marketers the chance to have 57 "elite readers" promote their brands – if they spend at least $100,000, Ad Age reports. The move represents a concerted effort  

In its first fiscal quarter since breaking from Time Warner, Time Inc.'s overall ad revenue spiked 3% year-over-year, helped by a 12% jump in digital sales. Ad Age reports that  

Ev Williams' Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package.  

In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and  

SimpleReach CEO Edward Kim writes in a recent Ad Age column that digital publishers must transcend the "analog values" that inform a prevailing aversion to paid promotion of content. Kim  

Starting next week, Condé Nast's Golf World will go digital-only and be absorbed into the Golf Digest website, Ad Age reports. The magazine was acquired from The New York Times  

Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.'s new native ads unit. The eight-person team will handle sponsored content  

Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a "healthy seven figures," Ad Age reports. The partnership will also include print ads, digital displays,  

GfK's MRI Starch Advertising Research found that tablet ads get 52% recall, which is the same percentage print ads can expect. In addition, the most recalled ads come in at  

In a move that is sure to thrill struggling journalists across the world, Gus Wenner, the 23-year-old son of Rolling Stone founder Jan, has been promoted to head of digital  

PricewaterhouseCoopers released a study recently that projects digital ad revenue will increase 22.4% to $3.9 billion this year and hit $7.6 billion by 2018, Ad Age reports.  

With the dissemination of a 4,000-word document from Editorial Director Tom Wallace, Condé Nast is seeking to formalize and codify its native advertising policies, according to Ad Age.  

Two titans are joining forces to pitch ad buyers on purchasing ads in Condé Nast magazines using Google services.  

A multimedia ad designed by Wired for Netflix is giving The New York Times' "Snow Fall" a run for its money.  

Advertisers, losing patience with what they perceive as unreliable performance tracking, are clamoring for more oversight and authority.  

Jet Magazine, first published in 1951, will cease printing in June and shift to an exclusively digital model, according to Ad Age.  

The Wall Street Journal's new digital magazine, Signal, will present videos produced internally and by filmmakers, the publisher announced at NewFronts last week.  

With consumers craving quality around-the-clock content like never before, Ad Age argues that publishers must rethink how they produce and present it.  

The answer to that question is no, but federal lawmakers will indeed be keeping a closer eye on magazines in the future. Earlier this month, a congressional briefing titled "Truth in  

Victor Luckerson from Time writes, "Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts  

UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a "soulful BuzzFeed." Instead of posting links to funny cat videos they are posting links