Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.
Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company
Today's news focuses on media company acquisitions, including some interesting ones that expand the current business
In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product
Every month, we check in with Folio:'s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes,
It May Be Time to Get on the eLearning Curve
According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on
Eight SIPA members tell what the single-most successful thing their company is doing now
1. More than one portfolio company I’m working with today is having success using the same process:
The Young and the Rest of Us
As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this
Diving into ebooks can be profitable with right moves
A colleague friend and I used to have a running dialogue at the last place we worked, usually after a very
You Can’t Just Rest on Your Good Scents
At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for
11 Tips from SIPA’s Recent Marketing Conference
Check out these 11 tips from the Marketing Conference compiled by Greg Krehbiel of Kiplinger Washington Editors. Greg served as the Conference co-chair along
The Power and (Occasional) Glory of Email Marketing
Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put
New Thinking Puts Spotlight on nOtice
We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative
Value of Marketing Conference Reflected in Speakers
Today is the early-bird deadline for registration for SIPA's 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give
A Good Start Can Go a Long Way
“Begin as you mean to continue,” Oscar-winning actress Cate Blanchett told a young questioner seeking career advice two nights ago at an interview
Refreshing Your Approach to Renewals
The seasons may come and go, but renewals are a constant. So here are some ideas from people who make a living at helping to generate
Closing Day of SIPA 2011 Asks Key Questions
On the final day of the SIPA 2011 Conference in Washington, D.C. today, David Meerman Scott had some good news and bad news
SIPA 2011 Rises and Shines on Day 2
"I've had this one great customer for years, a small toy store owner," explained Donna Jefferson of Chesapeake Family at an idea-swirling Day
Train sales reps, focus on readers and empower supporters: SIPA 2011 speakers give solid tips
1. Knight Kiplinger, editor in chief of The Kiplinger Washington Editors, will deliver the Monday lunch
Access Intelligence Acquires Red 7 Media
The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md.,
Trends That Publishers See Coming Your Way
Here is our quarterly review of trends or paths that your fellow publishers and colleagues want to lock onto in the coming months.
1. Rick
The Secrets of Success
Here are 10 strategies that SIPA members are having success with at this current time.
1. We are investing time and resources in improving and expanding our emedia
Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York
SIPA: What was your first job out of college and how did you get into this business?
SCHWARTZ: I was
Improving Your Website, Renewals and Social (Media) Skills
With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are
Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers
At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session
