Catch up on the Mequoda Daily’s blog posts for this past week…
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The Seventh Mequoda Summit begins on Tuesday, April 6th. With only a few days till the start of the Summit and only a few seats left, now is your last chance to register. Attend the Mequoda Summit and experience the best teachers and information the online publishing industry has to offer.
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March 29th, 2010
Tips on Creating Written Pieces for Content Marketing
Basic strategy components on creating content
Lately we’ve been discussing the subject of content marketing and how its fundamental elements may change the way aspects of marketing are perceived by large groups of people. In fact, I feel anyone exposed to content marketing will be impressed by its ability to engage and inform, and more importantly, its willingness to offer valuable content for free.
In order to join the ranks of successful content marketers you will have to create great content and learn how to spread it throughout the internet. Using multiple platforms (written, audio, video, etc.) is one method of diversifying your content and interesting viewers. A great way of spreading your content involves utilizing your SEO skills to organically increase your content’s visibility in search engines. Read more…
March 30th, 2010
Digital Newsletter Readership Changes 2000 to 2010
What’s your digital newsletter strategy for 2010 and beyond?
As PDF newsletters have become the portable digital format of choice over the last 10 years, readership habits have changed dramatically paving the way for a myriad of new digital newsletter delivery formats from Kindle and iPad to eZine and ePub…
Oh what a difference a decade can make. When we asked 45-year old digital newsletters subscribers how they read their digital newsletter issues in 2000, only 32-percent said they read at least some of each newsletter issue online. In 2010, that percentage has rocketed up to 64-percent. Online readership of PDF digital newsletters has doubled in 10 years. Read more…
March 31st, 2010
Keynote Presentation: Thriving in the Digital Future
Some Insight from Mequoda Summit’s Keynote Presentation with Don Nicholas
One highlight of the upcoming Mequoda Summit is sure to be the Keynote Presentation: Thriving in the Digital Future. This session will be led by Executive Director of the Mequoda Group, Don Nicholas, and will focus on the most current, consequential information needed to successfully manage your business in an increasingly digital world.
This hour and a half session will include answers to a myriad of questions while Don also delivers an overall industry status report and forecast. Read more…
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If you want to experience the rest of Don’s Keynote Presentation on Thriving in the Digital Future, be sure to sign up for the Mequoda Summit now. You will not want to miss the insight Don has to share on the current trends and the future of online publishing. This week is your last chance to do so as the Seventh Mequoda Summit kicks off in Napa Valley on Tuesday, April 6th.
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April 1st, 2010
Blogging for Profit: Content Marketing Solutions from Junta42
Joe Pulizzi, the leader in the content marketing revolution
Joe Pulizzi is a leading author, speaker and strategist for content marketing. He is the founder of Junta42, a content matching site, and is co-author of “Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers“. His blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers. Read more…
Senior Director of Deliverability Added to the Mequoda Summit
Learn email deliverability from an expert on the topic
We have added a specialist to the advanced roundtable session Managing Your Online Reputation at the Mequoda Summit. This session will take place on Wednesday, April 7th from 4-5:30 pm. The information found in this session will assist in the way you approach email marketing.
Nathan Murphy, the Senior Director of Deliverability for WhatCounts, will be our guest speaker for this session. Nathan joined WhatCounts after nearly six years as the Email Delivery Manager for Classmates.com. Prior to working at Classmates.com, he worked on an email team within Bank of America’s marketing department. Read more…
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Learn the importance of email reputation and how to manage it at the Mequoda Summit. Senior Director of Deliverability Nathan Murphy will be discussing this topic on April 7th in Napa. Now is your last chance to register for the Summit.
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April 2nd, 2010
A Mequoda Classic on Rapid Conversion Landing Pages
Discover the formula for turning website visitors into loyal, paying customers
It’s a topic worth discussing often. Our Rapid Conversion Landing Page Optimization Guidelines free white paper has always been popular with readers, which is why it’s today’s topic.
The free-on-free content model has been gaining its own popularity recently as mediums used to distribute content have grown. Advances in technology have allowed for this to be possible, through the written word, audio podcasts, and video pieces to name a few. Read more…
Read all about the newest craze
The iPad is set to release on Saturday, April 3rd. Tens of thousands of early adopters have already put in their order and will most likely be lining up at the Apple store at 9 am to pick up their iPad. To prepare for the big day, I have compiled a set of website articles discussing the iPad and what it may mean to the publishing industry. Take a look while you anxiously await this groundbreaking product. Read more…
