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| Strategy | Digital Magazines Dominate by 2020 |
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by Don Nicholas on May 20, 2013 Did you ever think that consumers would prefer digital magazines over print magazines? We do, and we think it’ll happen within the next seven years. And that judgement isn’t even based on speculation. We just completed our first annual 2013 Mequoda Tablet Study, which revealed that in 2013, 55% of internet users own or have access to a tablet. If growth occurs at the same rapid pace we’ve been witnessing thus far, we predict that market penetration will be at 85% by 2020. |
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| Magazines | Why Millennials Love the Men’s Health Digital Magazine |
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by Mary Van Doren on May 21, 2013 It’s always a good time when a woman gets to read a men’s magazine as part of her job. I swear I was researching whether Men’s Health advertises their digital edition on their website when I got sidetracked by the “100 Hottest Women of All Time” feature – I just had to know what millennials know or care about anyone not currently starring in primetime TV or the latest action movie. (Quite a lot, it turns out: silent star Clara Bow, 1950s glam Hollywood hottie Rita Hayworth and a dancer I never even heard of from the 1930s were all included, right along with all the usual supermodels and Hottie #1 Jennifer Aniston. Color me surprised!) |
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| Tablet Study Shows 62% Read Email Daily on Their Tablets | |
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by Amanda MacArthur on May 22, 2013 Everybody checks their email daily. I’m one of those millennials who stereotypically uses my phone as an alarm clock and checks my email before I even roll back the blankets and crawl out of bed in the morning. Personally, I find urgent morning emails a great incentive to wake up! But once I’m out of bed in the morning, my phone loses second place to my tablet, an iPad mini. I spend the day with the tablet because it has my morning news (via FlipBoard), my digital dayplanner and editorial calendar. I have a 17″ laptop, but the iPad functions as my extended screen, personal organizer and quick information shooter-outer. |
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| Websites | Is EatingWell’s Subscription Website Teaching Meredith a Lesson? |
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by Mary Van Doren on May 23, 2013 We talk a lot about the Online Magazine Index – OMI – that’s a fairly accurate measure of a publisher’s Internet savvy. In subscription website publishing, you should easily have more unique visitors to your website than you have print subscribers. If you’re not driving more Internet traffic than you are selling paid subscriptions, something’s desperately wrong with your audience development program. And if you don’t have an audience on the Internet, you’re going to be invisible in the coming years as print fades away and subscription website publishing becomes the only game in town. |
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If you have only a nominal understanding of digital publishing, or none at all, you must attend the Digital Publishing & Marketing Intensive!
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