Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart, but forgetting to install cash registers. What's the point?
In direct mail advertising, one
These pithy statements about the psychology of buying and selling did not originate with me. Most were gleaned over the years from my various teachers—from their books, seminars and audiotapes.
I
On December 8, 2005, AOL's expected press release announcing the launch of the new entertainment site, TMZ.com, hit the buzz-makers.
The commentary? Only that AOL needed a massive influx of traffic,
With gardening season upon us, it seemed like a good idea to have John Clausen do a landing page review of GardeningSecretsandTips.com.
John points out that there are few hobbies or
One of Google’s corporate missions is to promote the creation of original content on the Internet, so finding a revenue model for quality content was a completely aligned goal. In
How can you decide on the right design for your landing page?
Beauty is relative, cultural, genetic and ever-changing. Beauty is in the eye of the beholder, and aesthetic judgments are
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells
n our Motley Fool Media Network Case Study, we chronicled the company's admirable history from its humble beginnings as an America Online discussion forum in 1994. And we cited the
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Consumer Reports revenues top $190M in 2005 by pursuing a simple integrated media strategy driven by three simple concepts and the world's largest membership website.John Sateja is a happy guy.
The idea behind affiliate marketing is simple.
The concept is basic "pay for performance." You recruit other Internet marketers to help you sell your website's products or services in return for
Here's a shortcut to membership website success: find online businesses that are working for other people and model them. Study what they are doing correctly and do likewise. To help
