Yankee magazine is best known in New England for its spot-on travel advice and restaurant recommendations. Subscribers enjoy guides to the cutest coastal towns, drives for foliage, the best places
As the global pandemic churns on and we're all getting used to working from makeshift offices, homeschooling, and abundant video conferencing, we thought we'd dedicate today's post to shining a
It's not news to you that we are living in uncertain times, and it's not exclusive to a region, like a natural disaster or a terrorist attack. It is being
Over the past three years we’ve had the privilege of launching digital media marketing programs for more than 100 premium subscription products looking to increase their subscription revenue. Many of
Please disregard this post if you can’t immediately answer yes to these four questions:
Does your email list contain at least 100,000 email addresses?
Do you want to increase your
There is simply no substitute in subscription marketing for a great product that delights customers by engaging them repeatedly with topical content that enlightens and entertains. The best new premium
Membership marketing isn't a new game, but selling all-access memberships to digital libraries and archives certainly is. Heck, most publishers haven't even taken the step to digitize their archives yet.
Fortunately,
You may have heard the term Minimum Information Unit (MIU) if you run a subscription website with a digital library. If not, let's recap the MIU concept, then we'll get
Back in 2007, we selected WordPress as the foundation for what has become one of the publishing industry's most robust membership publishing platforms—Haven WordPress, the ultimate customer experience management system
Everyone seems to claim to be an online publisher these days. But for us real publishing professionals, having the right tools—the right CMS—to publish your content easily, affordably, and so
We often talk about using Six Sigma as an email strategy for selling online magazines and memberships, but it's helpful to have evidence to show it works. So today, I'll review
Who wants to sell more magazine memberships with email? Everyone, right? One of the best ways to ensure success is to “follow the leaders” and emulate formats and frameworks that
