[question]
What kind of conversion rates can I expect on rapid conversion landing pages (RCLPs)?
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[answer]
Conversion rates on individual RCLPs can vary from the low to mid single digits to over 30% – it will all depend on the relevancy of the offer. The better the free report title matches the search term that the user entered into Google, the better the conversion rate will be. Headlines, subheads, images and image location also play a role in the conversion rates, so testing is critical to get conversion rates as high as possible.
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