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Defining a Content Marketing System for Publishers
by Don Nicholas on April 8, 2013
Most of the publishers I work with are rich with content assets.
If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.
Your assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines books and other content assets that no one has touched in years. Start the process of becoming an efficient multiplatform publisher by doing a thorough inventory.. Keep Reading
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Forbes Hits Digital Magazine Publishing Out of the Park
by Mary Van Doren on April 9, 2013
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine publishing and apps.
The evolution of digital magazine publishing since the invention of the iPad has been fascinating to watch. Some publishers rushed in right out of the gate, without any clear notion of what to do. These folks were roundly criticized by media pundits – and sure enough, while these early apps were a tremendous hit in the first few months, enthusiasm quickly waned.
Yet we now know that the iPad and digital magazine publishing will be the salvation of magazines, as consumer demand for digital content continues to make print less and less viable. The only question remains is, how best to offer our content digitally? Keep Reading
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41 Ways to Build Email Circulation Forever [+ Video]
by Amanda MacArthur on April 10, 2013
If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you! If you’re not, well, sign up right now before I start to look foolish.
Regardless of how you got here though, building email circulation is sort of our thing. It’s the foundation of every site we’ve ever built, and it’s our Gold Member’s favorite number to watch!
There are three functional parts to building email circulation:
Getting an email address: The website architecture and freemiums that get people to say “These people are smart, I want to hear from them every day.”
Keeping an email address: The content that makes those subscribers think, “This is great stuff, I look forward to opening and reading this email newsletter every day.”
Gracefully bowing out: The ease of unsubscribing so that someone who may not want your emails doesn’t turn into someone who doesn’t even want to read your blog posts or tweets, like, ever. That’s the unrelenting promise of a broken or confusing unsubscribe link!
Even though we think the last two parts are equally as important as the first, we’d be here all day without focus. Let’s talk about building email circulation. The part that comes from scratch. The part that can be done from the minute you launch a website to the time you redesign it, and at every point in between. Keep Reading
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Subscription Website Publishing Proves Its Worth
by Mary Van Doren on April 11, 2013
Take a trip with me today to the Big Apple, home of The New Yorker magazine. This venerable publication, like everyone else in the industry, has struggled in the Internet era with declining ad sales and even more recently, with consumer disdain for print media.
But unlike many other magazines, The New Yorker has mastered subscription website publishing so that not only has it stabilized its declining readership, but – and I hope you’re sitting down – raised its subscription price at the same time.
In addition, The New Yorker has seen ad sales leap by 221% between 2009 and 2012, according to publisher Lisa Hughes, speaking at the recent MPA Swipe 2.0 conference. But that’s post for another day … right now I’m agog at the readership and price data, and what lies behind these success stories. Keep Reading
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If you have only a nominal understanding of digital publishing, or none at all, you must attend the Internet Marketing Intensive.
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