Top 12 Magazine Media Revenue Generation Systems

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.

While making small talk, she came to the inevitable question, “What do you do for a living?”

“I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past few decades.

She paused thoughtfully, and then commented with some concern. “I imagine that’s a pretty tough business these days.”

“It can be very tough,” I replied, now engaging fully. “Especially if you don’t understand how to manage all of the magazine media platforms that have exploded into the market.”

For the next 20 minutes, we went on to have a lovely conversation about her magazine media habits. She subscribes to and enjoys a number of special interest magazines about cooking, travel, and quilting. And she interacts with these brands and others in print, on her tablet, on the web, and with social media. She subscribes to a number of email newsletters related to magazine brands, including one I had helped launch a few years ago.

As she was finishing my haircut, she looked in the mirror and smiled saying, “I guess the magazine business isn’t what it used to be.”

Perhaps a bigger understatement has never been made.

Over the past two decades, my team and I have guided the transformation of more than 300 magazine and newsletter brands into niche media empires. In every case, we dramatically expanded the number of revenue generation systems in their media mix. While the process is complicated, it’s not rocket science. It simply requires a methodical approach to adding each new revenue generation system to the organization’s larger integrated business model.

Want to talk more? Schedule a 30-minute call with me to chat.

Every time my team and I sit down with a new client, we review how each of the following revenue generation systems might be deployed for their organization.

We tend to divide them up between sponsor-driven revenue generation systems and user-driven revenue generation systems:

The 6 Multiplatform Sponsorship Revenue Generation Systems

•    Native Sponsorship Revenue Generation System
•    Display Sponsorship Revenue Generation System
•    Directory Sponsorship Revenue Generation System
•    Classified Sponsorship Revenue Generation System
•    Webinar Sponsorship Revenue Generation System
•    Event Sponsorship Revenue Generation System

The 6 Multiplatform User Revenue Generation Systems

•    Magazine Marketing Revenue Generation System
•    Bookstore Marketing Revenue Generation System
•    Advisory Marketing Revenue Generation System
•    Club Marketing Revenue Generation System
•    Course Marketing Revenue Generation System
•    Event Marketing Revenue Generation System

If you’re thinking about expanding your legacy magazine business, I’d love to chat about the process of evaluating each of the above magazine media revenue generation systems for your organization. I’d also be happy to describe the process we developed for planning, developing, and optimizing a fully integrated, multiplatform niche media business.

Schedule a 30-minute call to talk about your business.

Let me take a moment to preview the planning process that we developed over the past two decades to guide the transformation of a legacy media brand like yours into a rapidly growing, multiplatform niche media empire.

[text_ad use_post=”51023″]