[question]
Is there an average conversion rate for potential clients who have reached your order page?
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[answer]
There is a huge delta based on price and source…
From a high of 20% for self-directed traffic (SEM and SEO) for low priced products ($20 to $50) to less than one percent for high priced products combined with traffic from impulse sources like banner ads…
And for prices north of $500 generally see near zero conversion rates in a direct conversion flow with the exception of live events.
This explains why order flows for products over $500 are usually free trial lead generators that lead to an assisted (telephone) sale.
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