Benefits of Mequoda Pro

For a special price of $497, you will become your own content marketing expert, with access to 55 additional on-demand webinars during the course of your 1-year membership. That’s over 75 hours of training this year!

Dear Publishing Colleague,

Leaders in our industry are quickly finding that the jobs they were considered experts in five years ago have evolved into new jobs that they weren’t prepared to grow into. Editors of prestigious and well-read magazines are now tasked with thinking about SEO before writing an article for print.

PR professionals are now being asked to create video for their online press releases. Guest bloggers are being told to “tweet” about their articles. Does any of this sound familiar? Is your job rapidly evolving into a hybrid of responsibilities that you didn’t sign up for? Are you considering retiring early? As with everything, there’s good news and bad news.

The bad news is that the trends you’re seeing in how jobs are evolving aren’t going to change. It’s only going to get harder. The good news is that there’s currently an online training program that is refreshed every three weeks in order to make professionals like yourself better and more efficient at your new jobs. This program will help you stay on top of what’s expected of you.

This constantly updated online training program is called Mequoda Pro and we’ve put it together just for you. For the proud editors and marketers who were once at the top of their game and are now finding it hard to keep up. For the professionals who get a few emails a day from their bosses who are telling them what the Internet says they should do with their marketing strategies today.

The problem with the Internet is that there’s a lot of information. You can read ten different online marketing blogs and get ten different opinions. As always, the research done here at Mequoda is unbiased and not based on opinion. Every article on our blog, every session at our live events and every slide in every webinar we produce is based on results and case studies that are proven. That’s what you’ll find in Mequoda Pro and it’s why our online training programs are so highly regarded in the online publishing industry.

What You’ll Find in Mequoda Pro Live 90-Minute Training Webinars Updated Every Year

Mequoda Pro is an ever-growing curriculum of webinars and training courses that online publishing professionals are using to become industry leaders.

Our live information-packed webinars are led by online marketing experts and/or a highly regarded publishing industry professionals.

As a Mequoda Pro member, you’re invited to participate in all live webinars, in addition to having on-demand access to 75+ hours of archived web training.

75+ Hours of Archived Web Training

Every time we host a live webinar, it then becomes a training module within Mequoda Pro. You’ll be able to stream the full 90-minute video any time you like and have access and view the Q&A associated with the session.

Live and On-Demand Q&A

During our live webinars, Mequoda Pro members are encouraged to ask questions in order to get answers for heavy-duty, actionable results. These Q & A’s are also added to the Mequoda Pro on-demand training library and community, where you’re encouraged to continue asking questions without the time constraints of a live event.

A Broad Collection of Online Marketing Topics

Topics covered in these professional training webinars include social media, email marketing, web analytics, search engine optimization, keyword research, blogging, website design, subscription marketing, online advertising and much more.

Customizable Spreadsheets, Reports and Templates

Mequoda Pro members will be armed with a collection of templates that can be used for keyword research and analytics. A few of these reports include our famous Google Visibility Report, Email Performance Report, Email Circulation Calculator, Email Lifetime Calculator, Key Metrics Dashboard, Online Publishing Model, Link Building Lifetime Calculator, SEO Lifetime Calculator and an Online Market Audit Sample.

Let’s go over it again. This is what you’ll receive when you become a member of Mequoda Pro:

• Instant on-demand access to every webinar we’ve ever hosted.
• Automatic invitation to attend every live webinar we’ll ever host for the life of your membership.
• The ability to ask any question about the content in any webinar and get it answered by the same expert that taught you the strategy.
• Tools and templates that will organize your tasks and help you do your job better.

When you register for Mequoda Pro, you will be continually trained in online publishing and content marketing best practices for as long as you’re a member.

How Mequoda Pro Will Make Your Job Better and Easier

No matter what your job title is, the pressure for you to get more subscribers, sell more products and increase revenues has never been greater. Publishers are in fight-or-flight mode and need professionals on their teams that can lead the way.

You don’t need to retire early… you’re still that professional! Now you can save yourself from expensive, tedious, trial-and-error marketing efforts. We’ve done the “best practices” research for you. The Mequoda Pro Research Team has already discovered, codified and proven the best Internet marketing strategies of the world’s most successful publishers. For example…

• Do you know how to set up a business page that attracts the right social media followers and increases website traffic?

• Do you know how to write an email subject line that stands out from every other email in the inbox of your subscriber?

• Can you write a text ad that subtly disrupts your blog posts only enough to emphasize the content and gain new email subscribers?

• Have you perfected your “netiquette”, or are you still playing in social media like a marketer and scaring people away?

• Are you easily converting visitors into email subscribers, or does your website conversion architecture need a makeover?

• Do you know how to price, package and sell sponsorships to online advertisers?

• Have you tried the newest subscription website designs that are increasing sales for other successful publishers?

• Can you take what other publishers have done and create your own mobile applications for the iPhone, iPad in order to boost online revenues?

• Have you learned the new strategies for creating press releases that boost landing page traffic and lift page rank in Google?

• Are your landing pages getting highly ranked in search engines, or does your SEO copywriting need a major jumpstart?

• Are you certain that you’ve tried every method out there in order to build email subscribers? We’ve got over 40 of them and we bet you haven’t tried even half yet!

Most importantly – are you getting multiple times as much traffic to your website as you are to your paid publication? With your Mequoda Pro membership, you will discover little-known secrets, practical strategies and tactical advantages. And as we discover new and improved strategies, techniques and tactics, we will continually refine the lessons within Mequoda Pro.

Don’t Wait Until the Next Live Webinar — Start Training Right Away

Here’s a list of the current training programs available in Mequoda Pro that you’ll have instant access to if you register today.

• Content Marketing Strategy: 8 Strategies for Building a Successful Online Business
• Mequoda Method SEO Campaign Management: Making Money from Free Content
• Writing Breakthrough Sales Letters: Online Copywriting that Boosts Open, Clickthrough and Conversion Rates
• Designing Media Websites that Work: Creating a Website for the Best User Experience
• 5 Tablet Publishing Trends: Discover What’s Important to Publishers in an Evolutionary Market
  
• Understanding Google Analytics – Which Metrics Really Matter?
  
• Playing Nice with Google Penguin – Seven Ways to Avoid Getting Punished by Google’s Recent Algorithm Changes
• Business Plan Development – A Line-by-Line Look at a Business Plan Template Responsible for Generating Millions of Dollars.
• The Seven Pillars of Successful Digital Publishing – Digital Publishing Components for Making Fundamental Decisions
• Facebook for Editors – Maximizing the New Facebook Algorithm and Using Every Update to the Benefit of Your Business
• SEO Basics – Creating Website Posts that Get Found
• Web Video 101 for Publishers – Producing, Publishing and Marketing Your Online Videos
• Landing Page Testing & Optimization – Using a Proven Method for Increasing Website Conversion Rates
• Keyword Research Step-by-Step 2011 – Defining and Tracking Your Audience’s Search Behavior
• 29 Ways to Increase Website Traffic – An Audience Development Checklist
• Using the A Method for Hiring Successfully – How to use “Topgrading” to Hire, Retain and Motivate A-Players
• Building Online Partnerships – How to Achieve Success with Minimal Internal Risk
• Content Marketing Made Simple – 7 Principles for Highly Effective Content Marketing
• Blogging for Editors – Attracting, engaging and retaining an online audience
• Content Licensing Opportunities – How to Drive Website Traffic and Increase Online Revenue with Content Syndication
• SEO Campaign Management 2011 – How to Drive Website Traffic and Build Email Circulation
• Actionable Analytics – What To Do With All Those Numbers!
• Writing Killer Text Ads – Proven Strategies for Writing Text Ads that Trigger Response, Increase Page Views and Generate Revenue.
• Maximizing Online Advertising Revenue – Discover New Opportunities for Making Money with your Online Content.
• Building Subscription Websites – Discover the “Holy Grail” of the Periodical Publishing Industry
• WordPress vs Drupal vs Telligent – Which CMS is Right for You?
• Online PR Tips, Tricks & Traps – Steps to Make Online PR and Link Building More Successful
• Building Email Circulation – 41 Sources You Could Be Using to Increase Website Traffic & Attract Email Subscribers ww
• SEO Copywriting Workshop – Improving Search Engine Visibility by Writing to be Found
• Website Homepage Design Workshop – Creating Website Homepages that Maximize Reader Satisfaction and Increase Revenue
• Content Marketing 2010 – Using Content to Sell Books, Apps, Subscriptions and Live Events
• The Email Copywriting Workshop – Creating Email Promotions that Maximize Readership, Revenue and Profit
• Keyword Research Step-by-Step – Define, Index and Track Your Website’s Keyword Universe for a Competitive Advantage
• Developing Successful Subscription Websites – The 6 Most Profitable Paid Content Business Models
• Kindle for Publishers – How to Publish Digital Books, Magazines & Newsletters on America’s #1 eReader Application Platform (and Why You Should Now)
• The Ultimate Guide to SEO Campaign Management 2010 – Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
• Online Market Analysis – Getting to Know Your Online Neighborhood
• PR & Link Building – Marketing Free Reports to Build Links
• Online Content Management – Using Content to Sell Content
• Solving Email Delivery Problems – Establishing Email Credibility to Maximize Email Delivery Rates
• Email Subject Line Smackdown – Testing Your Email Subject Line Prowess Against Three of America’s Top Copywriters
• Audio Conferences & Webinars – Proven Strategies to Maximize Profitability
• Website Conversion Architecture – Using Content to Sell Content
• Landing Pages that Work – Using Proven Testing Methods to Increase Conversion Rates
• Email Newsletter Marketing – Testing to Maximize Email Revenue and Profit
• Digital Product Development – Increasing Customer Lifetime Value
• Twitter for Publishers – Using Twitter to Drive Traffic, Build Community, Manage your Online Reputation and Boost Sales
• Search Engine Optimization – Mapping and Tracking Your Keyword Universe
• Organizational Strategy – Organizing to Innovate
• Internet Advertising Basics – Best Practices, Pricing and Selling for the Print/Web Ad Sales Model
• Reporting Strategy – Managing by Exception
• Business Strategy – Embracing Multiple Business Models

To start your training right away, please register to become a Mequoda Pro member now. You’ll automatically be invited to all of our upcoming live webinars and instantly gain access to our on-demand archive of online seminars.

I want instant-access to the Mequoda Pro collection of 75+ hours of online marketing training. I can’t wait to attend every live webinar that Mequoda has to offer, at no additional cost.   Yes! I want Mequoda Pro membership for the special offer of $497, which includes live access to every new webinar plus unlimited on-demand access to all archived webinars. I understand that I can review Mequoda Pro risk-free for 30 days. If I am not completely satisfied, you’ll refund my investment in full. I also understand that I will automatically renew at the lowest possible rate a year from now unless I contact you beforehand. On that basis, here’s my order.We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy. Learn more about Mequoda.

• Don Nicholas Chief Executive Officer
• Mary Van Doren Chief Creative Officer
• Aimee Graeber Chief Technology Officer
• Laura Pittman Chief Operating Officer
• Amanda MacArthur Managing Editor
  
• Patrick Hughes New Media Producer
• Michael Phillips Senior Information Architect
• Gail Odeneal Senior Editor
• Lowell Allen Senior Information Architect

• Active Interest Media
• American Quarter Horse Association
• American Society of Pension Professionals & Actuaries
• Biblical Archaeology Society
• Business & Legal Resources
• Capitol Information Group Inc.
• Craft Media Network
• DestinAsian Media Private Ltd.
• Farm Progress Companies
• Golf Tailor
• Harvard Law School
• Haymarket
• Hoffman Media LLC
• MPL Communications Inc.
• Natural Health Advisory Institute LLC
• Prime Publishing LLC
• Psy Broadcasting Corp.
• Psychotherapy Networker
• The American Ceramic Society
• The Dark Intelligence Group Inc.
• The Motley Fool
• The Successful Investor Inc.

• Vida y Salud Media Group Inc.