[question]
What are the elements I should test once I start using Google Website Optimizer?
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[answer]
Choosing your test goal will help you plan what elements to test. A goal of increasing time spent on a page versus a goal of increasing clicks on a call-to-action may introduce different elements that you may want to test.
Look for and document alternate learnings from your test results. Although you have your main test goal, you may acquire additional information or benefits along the way which may help in future ideas or elements to test.
Here are some articles that will help move you along:
- Google Website Optimizer 101
- How BLR Increased Membership Website Conversions 15.74% with a New Headline
- Bob Brady’s 10 Google Website Optimizer Best Practices
- Top 15 To-Do List for Multivariate Testing with Google Website Optimizer
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