What are some ways I can increase the amount of product I sell from my email newsletters?

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What are some ways I can increase the amount of product I sell from my email newsletters?

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One key to selling more products through editorial email newsletters is learning how to transition from talking about the article to talking about the product. The folks at BLR’s HRDailyAdvisor.com shared with us their strategies on how to “smooth” the process of selling product via editorial content:

Editorial Copywriting Tip #1: Use samples from the product to support the story.

“Here’s an issue or a problem that most people in our market our facing and here’s what our book says about it…”

Editorial Copywriting Tip #2: Use “our editors recommend”.

“Here’s a question or a dilemma everyone faces, we’ve asked our editors what they think and they recommend these strategies, which are explored more deeply in this product…”

Editorial Copywriting Tip #3: Write the article as a behind the scenes story on how the product was created.

“This is the process we went through in coming up with this product…” BLR says their customers respond especially well to this strategy.

Editorial Copywriting Tip #4: Position the product as a product review, especially if it’s new or recently updated.

“Our new (or revised) product features XYZ, we added this component after realizing…”

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