[question]
Is it better to use short keyword-packed titles for your free reports, or longer more descriptive titles?
[/question]
[answer]
Long report titles are good because they aid in organic search.
Our best practice is to write report titles where a colon separates the keyword phrase from a description, or a definition, or a desired result that contains the same or another targeted keyword phrase.
Example: Canadian Stock Market Basics: How to Trade Stocks and Make Good Investments in Canada
This has three keywords (highlighted), but if we just left it at Canadian Stock Market basics, we wouldn’t be doing the reader any favors because it leaves out the description necessary to persuade the user into giving up their email address to read it.
[/answer]
