[question]
Does adding links and navigation buttons cause Landing Page leakage? I’m reading a “post-click” industry expert’s blog post about how to improve your landing pages and one suggestion is that adding links to other stuff causes leakage. Is this true enough to be a rule? Or does the other stuff help convince people to convert?
[/question]
[answer]
We would agree that when the goal of the landing page is to convert (and it usually is) then yes, links to other pages outside that conversion should be kept to a bare minimum.
You’ll notice on all of Mequoda Daily’s rapid conversion landing pages, the only link we offer, other than the one to sign up, is in the upper left hand corner which goes back to the home page.
Keep the intention focused!
[/answer]
