What are the job descriptions for an online publishing business?

[question]

In the beginning of this section, you went over quickly the various job descriptions required to run an online publishing business. I’d be helpful to see that list here so I can copy and paste once, instead of having to pause repeatedly and write all of that down. Thanks.

[/question]

[answer]

Sure, no problem, we will list them here. Also feel free to email us at customercare@mequoda.com and we can send you a PDF of the presentation for you to print out. But here they are in the meantime:

ONLINE PUBLISHER (or CEO) JOB DESCRIPTION

  • Before: Magazine Publisher
Now: Online Publisher
  • Strategic Goals: happy employees, happy customers, happy shareholders
  • Strategic Activities: business development, marketing, advertising, product development, employee management
  • Key Metrics: employee satisfaction, customer satisfaction, business unit profitability
  • Accountability: board of directors or CEO
  • Hiring Guidelines: generalist, leader, extrovert, exceptional communicator

ONLINE EDITORIAL JOB DESCRIPTION

  • Before: Magazine Editor
Now: Blog & Email Editor
  • Strategic Goals: happy readers/users/customers
  • Strategic Activities: content development, SEO, link building, web to email conversion, email marketing
  • Key Metrics: post and email deadlines, website pages, search engine arrivals and impressions, email circulation, revenue per thousand
  • Accountability: publisher
  • Hiring Guidelines: good researcher, writer, analyst

ONLINE CIRCULATION JOB DESCRIPTION

  • Before: Circulation Manager
Now: Audience Development
  • Strategic Goals: improve size and quality of website and email file
  • Strategic Activities: build and maintain database of buyers and prospects, analyze and promote multi-channel opportunities
  • Key Metrics: email circulation, unique visitor count, frequency of return
  • Accountability: publisher
  • Hiring Guidelines: good researcher, analyst, multi-tasker, creative, attention to detail

ONLINE ADVERTISING JOB DESCRIPTION

  • Before: Advertising Manager
Now: Business Development
  • Strategic Goals: grow economic enterprise
  • Strategic Activities: target market assessments, customer and competitor intelligence gathering, lead generation, follow-up sales, proposal writing
  • Key Metrics: partners, inbound links, website arrivals
  • Accountability: publisher
  • Hiring Guidelines: good communicator, good negotiator, competent researcher and analyst, well-connected

ONLINE PRODUCTION JOB DESCRIPTION

  • Before: Production Manager
Now: Webmaster
  • Strategic Goals: maintain, monitor, improve, update website(s)
  • Strategic Activities: content uploading, report admin, server and browser management, file security, site maintenance, traffic monitoring, training and support
  • Key Metrics: site uptime, release deadlines, user support satisfaction scores
  • Accountability: publisher
  • Hiring Guidelines: technical, detail-oriented, comfortable with change

ACCOUNTING JOB DESCRIPTION

  • Before: Business Manager
Now: Business Manager
  • Strategic Goals: business analyst making sure everyone else has the numbers needed to do their jobs
  • Strategic Activities: accounting, finances, metric reporting, budgeting
  • Key Metrics: business unit profitability, reporting deadlines, employee satisfaction
  • Accountability: publisher
  • Hiring Guidelines: detail-oriented, analyst, multi-tasker, mathematically incline

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