[question] As part of a sponsorship package, we want to share leads with another company. Each time a user wants to download a white paper, podcast, video podcast, etc., they need to submit their contact information. In your experience, will users do this willingly? How can we maximize downloads of these free products and collect as many user names and email addresses as possible? [/question][answer] Sharing leads with additional sponsors is a common practice. Users show very little resistance to submitting their registration information in exchange for valuable free reports.
Computerworld is a Mequoda Best Practice periodical website for generating sponsorship leads.
For additional details, check out:
Lead-Driven Design – IDG’s Computerworld has a Unique Approach
Computerworld Mequoda Case Study
The Lead Generation Website Archetype
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