[question]
Why does “storytelling” sell so well in copy?
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[answer]
Storytelling enables the copywriter to paint inspiring word pictures, but fog the details.
Storytelling gives the reader permission to suspend his disbelief. It enables the human brain to process information subliminally to resolve any conflicts between reason and emotion.
Write a heroic story, weave it into your rapid conversion landing page, and persuade your prospective customer to make a preferential decision for your product or service.
[/answer]
