[question]
Do you ever purge your email subscribers based on whether or not they open or click on the emails?
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[answer]
Lots of publishers do this in order to increase their open-rates and revenue per subscriber metrics. KnittingDaily.com has grown 65% in traffic since last year. They noted that they regularly clean their email list by deleting anyone who hasn’t opened or clicked an email within a 6-month time frame. First they’ll send an email that asks if the user still wants to receive the email newsletter. They’ve said that they have a very low response rate to these types of emails.
Knitting Daily claims a 40% open-rate on their email newsletter, which rises every time they “scrub” their list.
[/answer]
