Similar in concept to OFIEs, an OFIN is an “Order Form in Navigation”. While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly capture your visitor’s name and email address in order to grant them access to a free special report or a free copy of your magazine or newsletter. The ultimate goal for you as the website publisher is to quickly and easily add your unknown site visitors to your email database. Using OFIEs, OFINs and floaters on your website are relatively simple ways to improve the conversion architecture across your website network.
Example of Mequoda Books OFIN
