We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management system has the capability to differentiate between known users and unknown users. This way, you can appropriately display your known users with OFIEs, OFINs and floaters for paid products, as opposed to the free product advertisements you’d display to unknown users.
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