The Mequoda Internet Marketing System is a two-step marketing program that uses a Mequoda Internet Hub to attract new customers, capture email addresses and build customer relationships that supports a robust multi-channel database marketing program. The 13 media sources sitting under the hub are paid and free sources a publisher can can utilize to drive people to the company’s all-important Mequoda Internet Hub. Once names are gathered, publishers use six database marketing distribution channels—links, promotional email, editorial email, direct mail, phone or fax—to contact the people in the database and drive them to one of the company’s marketing satellites to be monetized.
