Your Keyword Universe is the total number of keyword phrases you are tracking for your website. It’s the total number of keyword phrases your potential audience is searching for that your content could potentially answer.
Your keyword universe consists of primary keyword phrases and secondary keyword phrases.
Your primary keyword phrases, or clusters, will generally be your most broad keyword phrases, usually your website topics or categories. Within your primary keyword phrases, or clusters, you will have hundreds to thousands of related secondary keyword phrases.
The secondary keyword phrases are usually 3-5 words long and may be very specific. You use these phrases in articles, free report titles and anywhere else you’re looking to build traffic. The more specific the term is, the more likely you are to be ranked.
You can build your Keyword Universe by using the free Google Keyword Tool and exporting your list of keywords into a categorized spreadsheet.
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