Magazine Media 360° looks at social media for publishers with first quarter data
The shifting landscape of social media for publishers stood still for at least a moment this week, as the the Association of Magazine Media’s 360° report on the first quarter of 2015 homed in on performance across Facebook, Twitter, Google+, Instagram, and Pinterest.
The social presence of 35 companies and 222 titles was measured by SocialFlow exclusively for the MPA.
So, what were the findings?
First and foremost, the MPA reports a 7% increase in overall likes and followers as compared to the last quarter of 2014. Instagram proved the most fertile social media for publishers, giving rise to an 18% spike. The stars of Instagram? The Economist, Recoil, and Bloomberg Businessweek.
Overall, magazines tallied upward of 10.3 million more followers on Twitter, which represented the biggest jump in that metric. ESPN the Magazine, National Geographic, and The Economist led on that platform.
The most Facebook likes? National Geographic and ESPN the Magazine again, plus Playboy, the MPA says.
When it comes to social media for publishers operating in niches, the highlights included the health & fitness realm on Twitter, which saw 6.2% growth; science & tech on Google+, 4.7%; luxury (15.3%) and travel (27.6%) on Instagram.
The MPA was encouraged by the results.
“When we set out to establish digital and social media metrics, we knew that we were exploring uncharted waters. While there is still no broad agreement on what actually matters in social media, insights gleaned from this report can be valuable in gauging the efficiency of our strategies and investments in reaching our audience,” said President and CEO Mary G. Berner in a statement.
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“With notable growth across all networks and brands, the report clearly demonstrates that consumers are enthusiastically interacting with magazine media brands on social platforms.”
Here are the top 25 overall brands flourishing with social media for publishers, in terms of total likes and followers:
1. National Geographic, 67,046,264
2. ESPN the Magazine, 40,273,102
3. Time, 22,911,022
4. The Economist, 21,719,353
5. Vogue, 19,461,922
6. Playboy, 19,008,970
7. People, 13,329,561
8. Elle, 10,854,710
9. Forbes, 10,623,033
10. Discover, 9,904,810
11. Glamour, 9,561,771
12. Cosmopolitan, 9,293,120
13. Entertainment Weekly, 9,128,475
14. Harper’s Bazaar, 9,032,009
15. Wired, 8,895,855
16. Popular Science, 8,748,329
17. Teen Vogue, 8,502,870
18. InStyle, 8,445,888
19. Women’s Health, 8,245,399
20. Martha Stewart Living, 7,971,439
21. National Geographic Traveler, 7,867,341
22. The New Yorker, 7,655,030
23. Men’s Health, 7,217,914
24. Vanity Fair, 7,206,080
25. Sports Illustrated, 6.320,897
On Facebook:
1. National Geographic
2. Playboy
3. ESPN the Magazine
4. Time
5. Vogue
6. Cosmopolitan
7. Muscle & Fitness
8. People
9. The Economist
10. J-14
On Twitter:
1. ESPN the Magazine
2. National Geographic
3. The Economist
4. Time
5. People
6. Vogue
7. Forbes
8. The New Yorker
9. Wired
10. Entertainment Weekly
On Google+
1. The Economist
2. National Geographic
3. ESPN the Magazine
4. Time
5. Discover
6. Popular Science
7. Forbes
8. Elle
9. Glamour
10. Vogue
On Instagram:
1. National Geographic
2. Vogue
3. National Geographic Traveler
4. Playboy
5. Super Street
6. ESPN the Magazine
7. GQ
8. Teen Vogue
9. Time
10. Vanity Fair
On Pinterest:
1. Harper’s Bazaar
2. Ski
3. Consumer Reports
4. Smithsonian
5. Better Homes & Gardens
6. National Geographic
7. Martha Stewart Living
8. This Old House
9. Real Simple
10. GQ
Meanwhile, Bloomberg Businessweek showed the most growth on Facebook (74%), American Photo on Twitter (43%), Sunset on Google+ (45%), The Economist on Instagram (151%), and National Geographic on Pinterest (61%).
Looking for advice on social media for publishers? Download our free Organic Audience Development Strategy Handbook today!
To read more about the MPA’s latest report on social media for publishers, visit Magazine.org.
