Experimentation – with both multimedia and digital subscriptions – can help you create a magazine online
If you came to this website for help on how to create a magazine online, congratulations: You couldn’t have picked a better place. That’s just one goal the Mequoda System will help you reach, and it’s just the beginning of new growth for your company.
Imagine a world-class chef going through your leftovers and digging through your pantry to make you a dinner. If you threw together a bunch of ingredients with everything else you have going on, chances are that meal leaves a bit to be desired. When the chef does it, what results is a mouthwatering feast you never thought possible.
We are that chef. The ingredients are nearly limitless – they include everything from your portal to your email newsletter to your social media strategy to video and subscriptions. When we say multiplatform strategy, we mean it.
TheMediaBriefing.com covered a couple of these topics recently. Let’s get cooking!
Vertical Video Emerging as Big Option for Publishers
Used to be that sharing vertical video branded you an amateur, but not anymore. Startups are specializing in it, publishers are pushing it out, and consumers are, well, consuming it, according to TheMediaBriefing.com.
“According to Mary Meeker, vertical video viewing time is now almost a third of video viewing time (29 percent) in the US compared with 5 percent in 2010. It may seem trivial, but in fact, this social media inspired format may just be the future of video (regardless of criticism by professional videographers), with Snapchat delivering more than 7 billion video clips each day, most of which are in vertical orientation,” Georgie Davies writes.
“As mobile consumption grows, building a mobile-first culture is high up on many publishers to do list, with video playing a huge part in this strategy. The Ericsson Mobility Report highlights how 50 percent of mobile data traffic currently comes from video. Reuters predicts video will grow 14 times within five years and account for 70 percent of mobile network traffic. Reuters additionally reported that 54 percent (of 130 leading editors, CEOs and digital leaders) said deepening online engagement was a top priority, correlating directly to the use of video.”
Will Digital Consumption of Video Help You Create a Magazine Online?
More and more, yes. Whether via your own properties and portals or in your use of social media, digital video is demanding the attention of consumers, TheMediaBriefing.com reports. Video can help with audience development and conversion, but it won’t come easy.
“Online video isn’t a side project for publishers, it’s the main event for many. For instance, 70 percent of The Sun’s online articles have a video embedded, according to Dominic Carter, chief commercial officer for News UK Commercial, in line with the huge increase in demand for mobile video they’re experiencing,” Chris Sutcliffe writes.
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“No wonder; the average amount of time people will spend consuming online video each day is set to increase 19.8 percent in 2016, according to ZenithOptimedia’s Online Video Forecasts, and advertising ROI is still comparatively high compared to other forms of digital advertising. Online video then, is a potential goldmine for publishers looking for new revenue sources. But as other publishers flood that space, all looking to supplement their digital revenue, there are bound to be a few losers.”
How UK’s Times Taking Part in Digital Media Evolution
The Times is addressing the avalanche of news options for readers, TheMediaBriefing.com reports.
“So, what we’re seeing here is not a retreat from breaking news as such, but more a reshaping of how they report news around the readers’ needs – especially around time. That’s important because time is the big factor that people keep ignoring. The boom in content – and content availability – that the Internet has brought, and mobile has exacerbated, has not been matched by a boom in available reading time. That, as standard digital journalism theory states, leads to an attention crisis, where readers’ attention is the scarce resource, not content. One solution to that is the trawler model, whereby you put out masses of content in the hopes that enough relevant readers will be caught in the net – and that’s been the approach taken by most news organisations. And that’s why we’re approaching what you might call peak content,” Adam Tinworth writes.
“The Times is taking the other path – the one less traveled. The Economist has been exploring it, and now they have company on the narrow road of focused, curated packages of information. In essence their offer is “here’s a manageable amount of content at a time that suits you.”
Subscription Strategies Inform Digital Publishing Models
Subscriptions are one of our favorite topics, and we devoured TheMediaBriefing.com’s great post on subscription models.
“Alongside identifying these different digital subscription models, Williams’ research also highlights the nascent nature of many of these efforts; 71 of the 77 digital plans were launched in the last five years,” Damian Radcliffe writes.
“With only three new papers adopting digital subscriptions in the past two years, this adoption curve has clearly slowed, but that doesn’t mean that publishers aren’t continuing to experiment and innovate with their subscription plans.”
Are you ready to create a magazine online? We’re ready to help you. Contact us today.
To read more about how to create a magazine online, visit TheMediaBriefing.com.
