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Sponsored content should provide value for the reader at the same time as it creates a positive perception of the sponsor There's 23 Stories (Conde Nast), Courageous (CNN), Catapult Creative Labs (Active  

Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy. MediaPost has recent coverage on NewsBeat, Flipboard,  

Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time Publishers have been making organizational changes to deal with the realities of the modern  

Mequoda Method for the win This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were  

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more Magazine advertising trends may not make for the most exciting material, but they're important to  

The freebie content business model is one website we build for all of our Mequoda Gold Members Choosing your content focus is a business-critical decision, as the focus you choose pretty  

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the  

The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from  

There are two types of magazine ads that successful multiplatform publishers bundle into their multiplatform rate cards. Each item on the rate card has a value associated with it. Bought  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

A successful multiplatform magazine requires a capable content team What makes a legacy publishing company a unique and challenging organization is that many of the traditional divisions among different parts of  

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it