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Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct  

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers Direct mail is a traditional marketing channel  

The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB The watch word in recent weeks has been "reorg" when it comes to the publishing  

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the  

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and  

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising? Programmatic native advertising ... it's quite a mouthful, right?  

The classified content business model is the modern day equivalent of what used to appear in the back of many newspapers and B2B magazines Listings for products, services, and jobs are  

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website  

You don't have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more  

Audience development is one of those terms that many people instinctively understand, but usually underestimate Although media professionals have worked in audience development for years, most have not bothered to define all the things  

For digital magazines, readership data holds a world of possibility within all of those numbers, clicks, and submissions of info. The problem for publishers is figuring out how exactly to  

Exclusivity is the name of the game when it comes to multiplatform magazine sponsorships If you have children, or even when you were a child you remember, that no child ever