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Get your ducks in a row and plan your multiplatform publishing future If you’ve considered selling your publication, the market is saying they will not value a publication at all if  

Meredith is busy leveraging a multiplatform strategy of turning popular apps and TV shows into niche print magazines—and having huge success. Meredith's chief brand officer, Kim Martin, recently told FolioMag.com that they  

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move Digital ad trends are as volatile  

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people instinctively understand, but usually underestimate.  

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers.  

Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns Healthy print brands make for healthy multiplatform publishers –  

Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year In our annual American Magazine Reader Study & Handbook survey, we set out to understand  

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.  

Some rockstar publishers would like a word with you … The secrets shared at Mequoda’s Digital Publishing & Marketing Intensive have created publishing millionaires. Would you like to be one of  

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub If you are a magazine publisher, it behooves you to remember what makes the