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Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership Multiplatform publishers can do amazing things by adding  

If you're thinking of launching a subscription website, don't skimp on preliminary research. So you've decided to start a subscription website. We get requests weekly from entrepreneurs, veterans and newbies, who  

Publishers require a marketing automation system that works in tandem with a highly efficient content management system In the last decade, marketing automation has become a hot topic for niche publishers.  

Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52 Do you remember when subscription websites started using paywalls to add a new revenue stream to their  

If you teach editors to write evergreen content, you'll have a larger, more useful catalog down the road. A friend of mine works at MIT developing interactive online courses, and one  

Publishers experiment with interactive content A couple weeks ago I read that the solution to "listicles" is quizzes. So instead of a top ten list of something, the author thought brands and  

In publishing, there's no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the  

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn. According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment  

Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we? Last week, after over a year of grueling controversy and debate, the US named Donald  

Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff The world of multiplatform publishers is no stranger to major  

The more you can give a member of your subscription website, the better. And it appears we're not the only ones who think so. Earlier in the week we talked about Condé Nast’s  

When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?) When we heard Consumer Reports was undergoing a makeover it was music to our