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What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others Make money by giving content away. That statement sounds odd to many people in publishing  

An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election  Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like  

How to listen to the data from your audience development efforts and move forward The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity  

Google isn't shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party Online courses are a big business  

How to make the most of your magazine portal every day with the tools you have in front of you Every magazine publisher should have a free portal. It's the backbone  

Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued  

How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers Maybe you've never lied on a resume, but according to CareerBuilder, 56% of  

We see multiplatform publisher hirings and firings frequently as organizations continue to evolve Our favorite multiplatform publisher hirings are ones that lead to growth and prosperity within the industry. Of course,  

If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym  

Google continues to set standards in SEO and content quality, usually for the best. Last week, Google and Facebook (finally) decided they'd wave their little wands on content quality and cut  

Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of  

These new digital subscriptions are focused on building engagement with readers through different strategies We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are