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A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,  

The publisher websites with the greatest ability to drive traffic and build audiences utilize proven strategies and relevant technology. Today we take a look at some of these publishers and  

The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose  

Digital magazines continue their development while some print publications go out of fashion. Today we're reporting on some new cases of print magazines being shuttered for more emphasis on digital  

Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early  

Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future The best audience development  

Do you ever feel like you're working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could  

How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line. When a user conducts research to inform a decision, whether about where  

Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service A diverse multiplatform publishing strategy can lead to many desirable outcomes,  

We're not sure why most association magazine websites bury free and magazine content, but we'll try to help them see the light. If you're an association website, do you spin off  

The term "subscription" is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users  

We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there? In today's