Facebook, Amazon and Instagram are expanding audience development options for content publishers
Social media can be a major traffic generator when they approach the right platforms properly. Today we're looking at
When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital
The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a
Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of
Over the last five to seven years, a big gripe of many publishers is that they want to get more comments on their digital articles, but they're getting fewer than
Subscription publishers need to be open to constant changes in order to find the best way to drive more traffic and build a bigger audience. Today we look at three
At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go
Today we're reporting on digital publishers bringing in new talent to strengthen their organizations.
We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director
This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the
Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the
Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility.
Our news of digital publishers acquiring new media entities continues, but with a few different looks today.
We start with American Media, which has acquired another magazine title from Wenner Media.
