Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the
Today we begin with a look at Working Mother, which has seen a big growth in traffic since a recent digital strategy adjustment. Folio: reports, "Working Mother’s new digital strategy
Page views are a precious thing, and you should try not to waste them.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a "smart
Have you been seeing emojis in subject lines lately? They're not just the earrings of the inbox, they actually serve a purpose— increasing open rates! And since several of our
Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers
Driving website traffic is always on the
Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the
Maybe you've heard that Amethyst is good for protection if you wear it, or that Aventurine will help with confidence if you hold it while public speaking. Perhaps you've read
The multiplatform publishers at Meredith and Condé Nast continue to make changes to their teams for maximum potency in the digital age.
We begin today with Condé Nast and the
The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their
Website redesigns come from Salon and ProPublica; Harvard Business Review utilizes new website tool
Content publishers who make website redesigns and try new tools as part of an evolving digital strategy
Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large
How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people
