Daily

You need a magazine consultant that acts as a general contractor, and a content management system that does, too. In the past I've divulged what to look for in a magazine  

We recently wrote about why magazine clubs are on the rise. A magazine club is reminiscent of the book club model where you pay one price and gain access to a  

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers We're seeing some of the biggest subscription website publishers reaping the benefits  

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task When we set out to launch the I Like Crochet  

The magazine industry has lost their way. It's been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that  

Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth Movement can happen quickly for digital publishers, especially in a space where evolutions in  

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines. First,  

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the  

Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%  

The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in  

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act  

Multiplatform publishing options continue to grow for digital publishers. Today we're looking new strategies being used by publishers for tapping into new revenue streams and audiences.