Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
Using video for audience development is more commonplace for major publishers today and this is leading to big audience gains. Today we're visiting stories on two major publishers and how
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and
Digital publishers have had a busy year and it has been one for the record books. There have been a variety of acquisitions and mergers, even beyond the major deals
You probably remember the good old days when there was this thing called "article marketing." It involved marketing your articles, most often by re-publishing them as guest posts on external
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people
It's not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.
In today's Strategy Spotlight,
Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we're looking at the evolution of subscription offerings and how digital
How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?
In today's Strategy Spotlight,
Last week we reported on one of the biggest media acquisitions we've seen in awhile as Meredith Corp. bought Time Inc. for $2.8bn including debt. Today we're visiting some other
You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and
