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Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising. In a recent website  

In a recent landing page review in the Mequoda Daily, John Clausen asks: is there any subject more mulled over and carefully considered than our health and appearance? If you  

While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards  

Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that's out of date. How can you expect the prospect to take your message  

Why do all the top websites seem to use the same four colors? There is a really good reason—one that can affect your membership website success if you don't follow their  

VanityFair.com caught our attention because of a comment by Jason Oliver Nixon on Women's Wear Daily that VanityFair.com got 1,000 new print subscribers on the first day that the site  

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect's name in it, you gain  

Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the  

f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility  

Terri Edmonston, a Mequoda Daily contributing editor, recently did a website design review of Investors.com, the online edition of Investor's Business Daily. Terri pointed out numerous website design tips we  

It wasn't long ago that Mequoda Daily contributing editor and copywriter John Clausen reviewed the landing page for the Internet Marketing Center, a very long and very well done sales  

Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the