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As our usability guru, Roxanne O'Connell is fond of saying, the cardinal rule when deciding on which words to use to describe the various departments, sections and categories on your  

A question we're often asked is whether the Internet is best used as a product platform or a marketing channel. And the answer, of course, is that it's both. But  

Yesterday, we presented the Website Design for Publishers and Authors Bootcamp here in Germany. We spent the first part of the day talking about the different Mequoda Website Archetypes and  

At dinner last night with VNR CEO Helmut Graf, Don and I learned that VNR is on path to generate €110 million this year and is expected to grow that  

I'm writing from my hotel suite in Bonn, Germany where I'm preparing to present 3 Mequoda Bootcamps to German publisher Verlag Norman Rentrop with Don this week. This is the second  

Someone has just signed up for free access to your site, or they've just purchased a product from you. How do you reinforce the positive experience they've had on your  

Bristol, RI August 10, 2006 - Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets  

The Mequoda Landing Page Scorecard outlines the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer  

A bulleted list of "secrets" that your product or service promise to reveal can sometimes be the strongest element of your online sales letter. In fact, the words copywriters most  

"Executive Travel Guide", or is it "eSkyGuide," or maybe just "Executive Travel"? Owned by American Express Publishing, eSkyGuide should have the backing to do this website design right. But upon analyzing  

The average user expects professional websites to be clean in appearance, rich with information, and intuitive in terms of navigation. In Mequoda terms, the aesthetics of a site should support  

Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others,