The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Digital publishing has evolved to new heights with the help of partnerships and acquisitions that lead to new offerings, opportunities, and audience exposure.
Mequoda is a little unusual as an organization, people tend to feel puzzled about us. Are we a consultancy? Are we a developer? Most often this confusion becomes apparent when
"Frugality includes all the other virtues." - Cicero
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality
Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by
Audience development through social media and search have been constantly evolving, which includes the increase or decrease in popularity for a variety of platforms. Today we're visiting news stories that
Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers
We're seeing another growth in subscription website interest as Facebook makes it harder for publishers to reach their audiences and manage relationships.
If you've ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at
The digital magazine landscape continues to grow as more brands turn focus toward digital magazines. Today we're looking at Apple, which is taking efforts to engage with digital magazine content
