Daily

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success. Mequoda uses the term "archetype" to help understand and categorize kinds of sites.  

Today, the challenges of email newsletter marketing are similar. Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don't devote enough effort  

U.S. Government Creates Guidelines If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National  

Experts on Website Design and Website Usability Testing Can Disagree "Never redesign your website," says one of my esteemed mentors and colleagues. Disturbing words, especially because, as a website design expert and  

Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should  

Online Publishing Jobs Are you looking to use your extensive experience in email marketing to make a significant impact on the growth of an email marketing channel at a leading online  

As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product? Some years  

Does Your Online Publishing Strategy Appeal to the Rest of the World? Americans are generally ego-centric. I am an American, so I feel especially entitled to make this criticism. By that I  

A Mathematical Formula for Increasing Landing Page Conversion Rates Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with  

Relieving the anxiety of online financial transactions My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction. What does that  

I write to you from lively and exciting Caesar's Palace in Las Vegas. Don and I are here attending SIPA's 23rd Annual Marketing Conference and it's so much fun! Fantastic  

As you may already know, most people arrive at a website and within less than 10 seconds can determine whether it's clean, professional and worth their time. Your landing page